I need a tagline for the event management company im setting up.. right now im starting off with birthday parties but i might move into other areas later.. i need an appropriate tagline.. SOS! :)
Jay’s Answer: Since a tagline should uniquely fit your company, it’s unwise to simply ask for a tagline without knowing a lot more details about your company and your ideal customers. Otherwise, you’ll wind up with something that’s generic and won’t produce the results you’re looking for.
Some of my clients have hired me to help tease out the details of their business plan to produce an on-target tagline. If you haven’t developed a marketing strategy, do it NOW, before you start trying to ramp up your business. It will save you a lot of time and money (and potential frustration) by better understanding what makes your company better/different from the competition (and why potential clients would likely hire your services).