Name My Wedding Planner Business

I need a name 4 my wedding planner business.

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Jay’s Answer:   The process for naming your business should start with your marketing strategy.

Who are you targeting (other than “people who want to get married”)? Are these people located in a specific region? A certain age? Men and women? A certain income bracket? A certain religious background?
Why you’re different. Assuming that the people you’re targeting already know they want a wedding planner, how do THEY decide on who to hire. It’s not about (simply) price – it’s about the value, the skills, the contact, and the special knowledge the planner has. What do you offer than others don’t?

For example, you can call yourself “Chicago’s Wedding Planner” (which clearly says you specialize in wedding in Chicago) or “Pagan Wedded Bliss” (for specialty for a type of wedding). The narrower you define your target audience, the easier it will be for them to find you and for you to be seen as the specialist for them.

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