I am starting a safari camp in Zambia and I would like some ideas on how to make my safari experience stand out from the other safari holidays in Zambia and maximise my advertising.

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Jay’s Answer:  To make your safari stand out either:

•   cater to people who aren’t traditionally catered to (women, senior citizens, etc.)
•   provide services that others aren’t (live with a family, eco-tourism, etc.)
•   communicate with people who aren’t being reached (countries, regions, etc.)

If you do the same things as the others, then from your prospective customer’s perspective, you’re truly no different.