I am starting a safari camp in Zambia and I would like some ideas on how to make my safari experience stand out from the other safari holidays in Zambia and maximise my advertising.
Jay’s Answer: To make your safari stand out either:
- cater to people who aren’t traditionally catered to (women, senior citizens, etc.)
- provide services that others aren’t (live with a family, eco-tourism, etc.)
- communicate with people who aren’t being reached (countries, regions, etc.)
If you do the same things as the others, then from your prospective customer’s perspective, you’re truly no different.