Name My New Business – Too Many Choices

My background consists of sales, marketing, management, food industry, retail, Real Estate Licensee, wedding and event planning. I live in South Lake Tahoe and there are so many wedding chapels and businesses here, although I can’t decide if I want to go into property management or my desire is to coordinate weddings and plan events…. So names? Business direction? To be top of mind ahead of the already existing competition. I moved here in November.  My background has been working in Beef, Chicken food manufacturing as Executive Assistant, Logistics, Sales and Marketing, Senior Services, Independent and Assisted Living, Jewelry sales, there is so much talent. My father was a minister and I like speaking to women’s groups…so maybe my web-site should be a professional motivational speaker?

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Jay’s Answer: Names are irrelevant unless you’ve got a focus. So, let’s talk focus.

  • Do you want to work for yourself or others?
  • Do you want to work in B2B or B2C (i.e., do you want businesses or consumers as your audience)?
  • Do you want to work locally at South Lake Tahoe, or travel, or work virtually (with people from afar)?
  • What truly excites you? You’ve listed a number of skills, but I didn’t hear what YOU want to do.

And that’s just the start of a longer conversation that we could have about where you and and where you want to go.

My suggestion is that you should hire a professional coach to help you narrow down your wants/needs and help you achieve your goals.

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