I have just launched a PC e-shop.My company rented some billboards to advertise it, 2 of them are next to each other. My question: is there any tips or hints how to take advantage of this? I mean, is better, if I use them as one field, or make them different…?
Jay’s Answer: If people will be seeing the billboards in sequence (walking/driving down the street in the same direction), then you can use a repeating theme or a connecting message (such as “Still waiting for your PC to reboot, again?”). If the billboards are for different directions of travel, then simply reinforce your message.