I am functioning as a marketing manager for an India based company. The company has one resort and 5 hospital (Ayurveda). How can I market them? I want to increase the number of OP/IP. How can you help me?
Jay’s Answer: Since it appears you’ve been in business for some time, you already have a good idea of where your clients come from, why they come, and what their experiences are like. The natural next steps would include identifying: new groups of clients that would similarly benefit, untapped regions (where there’s little competition), follow-up opportunities (encouraging past clients to return).