Generally, we provide training programs on Operational Excellence. Although the contents are good enough, the titles, seems are not attracting the prospects. How to christen the training programs so that people are wooed on to our programs.
Jay’s Answer: A title won’t generally woo anyone to sign up (exceptions include: “100% Guaranteed Training Excellence”). What you instead need to focus on WHY people have chosen you before (instead of your competition) and why they should trust your training.