Handcrafted sterling silver and copper jewelry, will be selling on etsy or ebay. My first name is an unusual one, which is hard for people to remember. Should I shorten it to LEE or use initials LCM? Tagline Handcrafted jewelry with a personal touch??

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Jay’s Answer: Why not name your business “Handcrafted Jewelry By Lee”? Then your tagline could be more specific “Sterling & Copper Made With a Personal Touch”.