I have a new Mortgage broking business targeting home loans, refinances and consolidation mortgages. I have a local focus with the name of Hawkesbury Mortgage Solutions. currently working on the website. I am looking to incorporate my history of being a Police Officer for 24 years in the tagline and marketing. Honesty, integrity, trust are important maybe some humour in future marketing…. I will be targeting Police as clients and that is basis for the ‘cute’ marketing later. There is also the local market I am looking for via the web. Basically anyone requiring a home loan or investment property loan. Most people will approach a few brokers before settling on one or go by word of mouth. So the object is to hold their attention with my core values. There has been negative press about dishonest brokers.

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Jay’s Answer:

• Safeguarding Your Property
• Serve, Safeguard, and Protect Your Property