I need help coming up with a short spring-themed promotional tagline for a frozen yogurt store. It is a quick turnaround ad and I have total brain freeze (no pun intended :) The frozen yogurt store considers themselves to be a “fun and healthy” alternative to traditional ice cream and other treat options. It’s a new store (~4 months), following the trend of self-serve frozen yogurt stores that are cropping up everywhere. They are attempting to differentiate themselves by playing up the health benefits of yogurt (live & active cultures, low fat/ no fat, non-dairy options), while maintaining a fun, family friendly atmosphere. Bright colors, modern furnishings, a gazillion flavor and topping options (I’m exaggerating, of course, but it’s a lot), quirky/ punchy little sayings (the name is “Yogurtz”, so they like to use “Yo” instead of “You”, and use a “z” in place of an “s” … like: “Treat Yo-self”)

They target young families & professionals in an upscale suburb. (Not a super specific target, and maybe that’s causing my brain freeze?) “Promotion” maybe is too strong of a word, they run ads in several local coupon publications and are in need of some brief headlines for the spring season – a recent ad read “Escape the winter blues” (I know, not top of the line copy writing, but they also have a bad habit of requesting ads two days before they are due).

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Jay’s Answer: 

• The Best Way To Lick The Winter Blahs
• Spring Forward To Yogurtz