I am about to launch an retail shop and need to find a clever name how much shoppers can impress by shopping with us. We’re looking for something that captures the customers specially children, because it is worthy purchase the kids dress with us!!!!!!!!

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Jay’s Answer: Unfortunately, no matter how clever your name, it won’t impress potential customers to suddenly decide to purchase from you. What will matter is knowing who specifically is likely to purchase from you (given the competition – including online) and understanding why they would trust you. Once you have these key pieces of information, then you begin to figure out the right name – otherwise I’ll be guessing blind and not understanding what you’re looking for.