The enrollment rate of the kindergarten has dwindled so badly the centre is in the reds for a while. It is run like a missionary centre trying to serve the poor and underprivileged around the centre’s neighborhood.
Facing the reality of running into the reds, the centre committee has decided they need to re-brand and market the kindergarten. The presence of the centre is almost zero besides small community around the area and some of the alumni’s old girls.
How do we do branding for the centre? What marketing tools should the centre use so as to minimize costs?
Jay’s Answer: If people don’t know about you, then they can’t find you.
To have those you serve find you, you need to be where they are looking: online, churches, employers, newspapers, etc.
To save money, start by arranging one-on-one meetings with various community leaders in your area to both share your resource with their membership and also to find out how better to reach their members.