Online Marketing & Opting Out

I heard that a new regulation might come up in Singapore about online marketing, companies will need to go from an opt in to an opt out default settings in their website. Have you heard about this new regulation? Do you think that would be a bad news for a lot of companies and their online marketing?


Jay’s Answer: It means that those that choose not to opt out are likely to be better prospective customers. It also means that you need to provide a great reason for people to not opt out.

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