(Photo by jonhoward)

We focus so much of our marketing efforts to get people to “like” us. But it’s not enough. It’s too safe. It’s not memorable.  But what else is there?

Your goal is to have your clients immediately love or hate your marketing.

If they love it, they’ll buy from you (and recommend that others do so as well).
If they hate it, then they won’t come back (and not bother you again).

What we too often do is focus in the middle-ground, those that can “take-it-or-leave-it”. But these people often don’t become your customers, because by the time it comes to purchase a product or service like one you offer, you’ve been forgotten. Instead, people remember those that they loved (that’s why Yelp uses the phrase “People Love Us On Yelp”)

You can’t be all things to all people, and you can’t convey passion for everything. Instead, focus on sharing your passion, engaging your customers and build a clear emotional response to your offering.