Marketing “Bigger is Better”

Bigger Is Better Marketing(Photo by Kevin Dinkel)

Want to impress your clients – or have your clients impress their friends? Think bigger!

Psychologically speaking, bigger things are perceived to be more powerful, and therefore higher in social status.  That’s why many people search for larger homes, larger cars, larger offerings, and larger office spaces. While smaller things can be more intricate, made of higher quality materials, and more personalized to oneself – the smaller things are generally not seen by others.

So, if your goal is to impress others with your good taste, budget, or style – you want to go big. Be sure in your offerings you give the option for a larger impression – to allow people to advertise themselves.

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