Contacting C-Level HR Executives

We are an investment company offering a free seminar to publicly traded company employees who may receive stock options as compensation. The seminar or lunch and learn would showcase our ability to help explain options to their employees who receive them. We obviously want to start at the Director of Human Resources level. How best to reach these Directors? A professional letter and follow up phone call?


Jay’s Answer: It’s vital to understand why the HR staff would allow you to sell to their employees. Once you figure that out, then a letter + phone call is a great approach to start with. Or, if there’s a organization for local HR professionals, perhaps you can present your offer to them group of them?

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