I’m a general contractor with 66 rental units. We do about $1.2M a year gross, with basically no branding whatsoever. I’m looking to expand in both arenas with web and basic advertising. I don’t even have business cards.

1. Should I brand the property management and development separately from the general contracting?

2. Can I move forward with a more global name like “_____ Development”?

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Jay’s Answer: If your two companies would share similar messages with similar audiences, then a single company makes sense. If not, then two companies would help to make your message much better targeted.