Want to get people to pay attention to what you’re offering? Make what you’re selling new, and highlight your new offering as sexy.

We’re programmed to see new as exotic, special, limited, better, healthier, etc. New also commands a higher price and more attention – since getting the newest thing first is a status symbol (the lines to buy a new iPhone, for example).

However, when you introduce new that means by definition your old has just dropped in value or stature. So, be sure not to cannibalize your product line in search of new is better. You old still can command a high value – to the right audience.

New is ideal for the trend-setters or cutting-edge early adopters. They are on the leading quest to find new, to prove to that they are worth following. New is great in its own sake.

But those that are looking for trusted solutions still want the old. In fact, you may have increased the value in their eyes since you’ve invested in a new version of what people still want.

Everything Old Is New Again

When trumpets were mellow
And every gal only had one fellow
No need to remember when
‘Cause everything old is new again

Dancin’ at your, Long Island, jazz age parties
Waiter bring us some more Baccardis
We’ll order now, what they ordered then
‘Cause everything old is new again

Get out your white suit, your tap shoes and tails
Let’s go backwards when forward fails
And movie stars you thought were long dead
Now are framed beside your bed

Don’t throw the past away
You might need it some rainy day
Dreams can come true again
When everything old is new again

Get out your white suit, your tap shoes and tails
Put it on backwards when forward fails
Better leave Greta Garbo alone
Be a movie star on your own

And don’t throw the past away
You might need it some other rainy day
Dreams can come true again
When everything old is new again

I might fall in love with you again

Songwriters: Peter W. Allen and Carole Bayer Sager