Can you suggest what pictures can be used as teasers as a precursor to announce launch of customer centricity campaign for internal employees. The campaign focuses on being on time for meetings, integrity, putting yourself in customer shoes, civility, honesty, punctuality, stop undermining colleagues in front of customers.

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Jay’s Answer: For a moment, ignore the teaser. Focus on the campaign itself. Why is there a need for such a campaign? Is there a company-wide problem that’s causing problems with clients – or is this a problem with a few people within your company? Is there a way you propose to measure where you are now and where you want to get to? Why should your employees care about this issue – other than the fact that management told them to care?