Well, Here in Pakistan its very difficult for software marketers to sell products or services using digital marketing tools so i need some help because as an startup i need some good suggestions.

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Jay’s Answer:  If your software is much better than the competition’s, then approach clients who are using your competitor’s software for a discounted “upgrade”. If you’re selling custom software, then I would encourage you to focus on niche markets that may be underserved: non-english speakers, NGOs, etc.