I am a newly elected District Governor for Rotary International. We public a monthly newsletter to our members. I will be writing a short message each month. I would like a tagline to head my message. Our Theme for this year is Rotary:Making a Difference. I am located in Northwest Florida. We have approximately 2700 Rotarian members. 50 clubs.

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Jay’s Answer: Realize that your (prospective) customers really don’t care about your anniversary. In some cases longevity connotes “old and stodginess” for a business, so it’s doubly challenging.

If you want a public celebration, then have 70 winners of prizes or help 70 charities in communities or help people who are 70 years old, etc.