I currently sell my software for $750, per user license. This is perpetual license, and every year they pay 20% for maintenance. More and more customers are asking about subscription model. I’m looking for successful stories of transitioning from perpetual software license to subscription model – not Adobe, but small software vendors, distributors, without millions of customers. Looking for pricing ideas, how to ‘sell’ new idea to customers.
Jay’s Answer: In general, subscription means cloud-based software (think SaaS). You could transition your desktop license into a time-expiration version (rolling out a new version to support this “feature”), but it can be tricky to do this right.
From a marketing perspective, these articles may provide the insight you’re looking for: