Tagline For An Upholstery Shop?

Names + Taglines

We have owned an upholstery shop for 23 years and the last 15 have included selling flooring also. We need a tag line that encompasses all we do. Our name is Rob’s Custom Upholstery & Flooring. We provide the following; hardwood, carpet, tile, area rugs, blinds, vinyl & concrete polishing. Our store offers a small town feel with quality workmanship and excellent service. What do you think?

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Jay’s Answer: Your current tagline is “Family Business Since 1956 | Quality Workmanship | Satisfaction Assured” has a number of elements of what you’re already seeking: family, small-town, quality. But it’s a bit wordy.

Since your business name already clearly says what you do (upholstery & flooring), then you have the luxury of having the tagline help define a key benefit that you offer (and your competition doesn’t). After all, you want your tagline to be a “custom fit” for your business.

Therefore, here are some ideas for your consideration:

  • Making Great First Impressions Since 1956
  • Let Our Family Help Beautify Your Home
  • Quality Products and Service Since 1956

Slogan For A Networking Event?

Names + Taglines

I would like a slogan to put on our electronic flyer to draw people to our networking event that we put on every 2 months in Texas. We are a staffing company. We have done events since the fall of 08 and I’m fresh out of ideas for the slogan – last quarter’s slogan was “When the economy gets tough, PDS keeps going”

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Jay’s Answer:

  • Person-To-Person. The Only Way To Build Trust.
  • Show Off Your Good Suit.
  • Talk Is Cheap. Make A New Business Friend.

Theme For Major Software Conversion

Branding, Names + Taglines

Our team is trying to develop a theme for a major software conversion our company is undertaking. This theme should be relevant to our internal resources that will be affected by the conversion, as well as our external customers. The conversion will bring about great change for our staff and clients, and the theme should reflect that the new software is a valuable tool, and that we are undergoing this change to position us for the future, and to take advantage of the potential of all the functionality the new software offers. Additionally, our organizational brand centres on the view that our company is there for our client at every point they are at in their life – if this could be incorporated into the theme, that would be great.

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Jay’s Answer: Assuming that the conversion will help you for the future, why exactly should your customers care about your software conversion? Most of your customers are focused on short-term (their problems today) rather than long-term (the possibility that your change will somehow benefit them).

Since management has decided that the conversion is a good idea, you need to highlight why management bought into the process. Does the conversion save you money today? Will it pay for itself in short order? Will it result in the ability to sell your services for less? Do more with fewer employees? What will be lost? Gained? And finally, what’s the probability of success? Don’t focus on the cute or the simple (“we’re there for you”). Focus on the bottom-line benefits that people can perceive.

Need A Tagline For An Innovative Online CPA Firm

Names + Taglines

I need a tag line for an innovative online CPA (Certified Public Account) practice. Our name will include the word Gorilla to be unique and set us apart from the rest of the industry as well as show Strength and Power. We will be providing tax, bookkeeping, and business consulting all in a completely secure online environment.

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Jay’s Answer:

  • We Have Strength In Numbers
  • The Online Accounting Heavyweights

Can A Blog Be Used As My eCommerce Site For My Consulting Business?

eMarketing

Any suggestions on a simple one-fee-for-service package setup/host or hand holding template resource?

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Jay’s Answer: Yes, blog software can be configured with add-on tools to perform e-commerce. The simplest way is adding a PayPal button to your website. There are many more complex tools that can allow you to create online catalogues, allow customers to pay and download digital media, etc.

Tagline For Mortgage Ad

Names + Taglines

I’m looking for a tagline for my mortgage advertising. I want it catchy and simple. My logo is a silhouette of a lady riding a cruiser style bike while doing business on a cell phone, in the bike basket is a lap top, files, calculator etc. I want something that ties in the logo. Some prior thoughts: Moving Forward, Unconventional Mortgage Advice, Simple Mortgage Advice, Straightforward Mortgage Help

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Jay’s Answer:

  • Mortgages Wherever You Are
  • Mortgages At Your Speed
  • We Peddle Mortgages

How Branded Should We Be For Our Centennial?

Branding, Publicity

The non-profit I work for is celebrating its centennial next year and we are having a debate regarding how much we should brand our various non-centennial events/fundraisers with our centennial logo/look. I think we should only use the centennial logo as a replacement for our normal logo on none centennial events/fundraisers. Others feel we should use the entire look established for the stationary and kick-off materials for everything during the year.

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Jay’s Answer: As a minimum, use it on everything for the year – it’ll help reinforce your centennial message in all your marketing efforts (even if the event isn’t centennial-related).

Humorous Names Needed For 4 Bbq Sauces

Names + Taglines

I’m looking to start naming four different types of BBQ sauce and I need some help! I’m looking for funny, standout types of names. The different flavors are:

  1. Hawaiian style
  2. Memphis Red Sauce
  3. Carolina Mustard Base
  4. Cherry BBQ Sauce

Thanks for your help!

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Jay’s Answer:

  1. Get Lei’d BBQ Sauce
  2. M-Town Flameout BBQ Sauce
  3. Hush Your Mouth BBQ Sauce
  4. Get Stone’d BBQ Sauce

Hot To Attract Traffic For A New Social Network?

eMarketing, Starting Out

We are tech guys that are dramatically realizing that, online or offline, marketing is the key. We have a social network site that has one main purpose – connecting businesses and customers via text message. The site has been dormant for a while due to lack of marketing. A few customers on the site have all been obtained through offline approach; they are not tech savvy — we ended up having to do all work.

I have two questions: (1) how to attract new businesses or customers to jump start the site online BIG time? (2) what are the best ways to monetize a new social network site like this?


We do not have any money – but we have skills and network. We have experience in promoting products offline i.e. direct mail, door-to-door sales, guerilla marketing, telemarketing, retail channels, etc.

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Jay’s Answer: Since you’re basically starting from zero (no businesses nor customers), you need to bring in both – creating a vibrant network. Instead of trying to be all things to all people, why not start the network in your community? Focus on text messaging by local businesses for local people. Make it free for the “beta” test for everyone to use it. Work out the kinks. Get testimonials and develop case studies. Once that’s in place, bootstrap yourself to other niches/communities. Since you don’t have any money, you need to spend time to make it work.

Tagline For Payroll Outsource Company?

Names + Taglines

I need to have a clever catchy tagline for a flyer to promote our payroll outsource and payslip sales company. Any ideas would be great. We also offer payroll administrator training, which would be advertised on a separate flyer, so a tagline for that would also be appreciated.

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Jay’s Answer: It sounds like you’re looking for a headline for advertising, rather than a tagline that captures a key benefit of your company.

  • Got Payroll?
  • Payroll Headaches Solved
  • Simplify Your Payroll Administration