What Are Good Trade Show Giveaways For A Mapping Service?

Publicity, Services,

My firm, a small but proven aerial photography & mapping company, exhibits at trade shows regularly to market to and capture leads in government & professional fields. My company flies cameras to capture the ground images, processes this data, and uses scientific methods to create accurate maps. I’ve been trying to think of creative – but industry related trade show “freebies,” prizes, and/or booth games that would apply to our technical/scientific industry. I want to do this while keeping up a professional image and having a little fun. Remember, I need industry related ideas (keywords: aviation, mapping, tech, etc.).

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As for a premium prize: An aerial photo of their residence (or other building) (within a certain radius from your business).

Giveaways: Cool origami (animals, insects, etc.) from folded maps.

As for games:

  • An airplane simulator (running on a PC, etc.)
  • A dart throw at a map (with certain locations targeted)
  • A matchup game (show aerial photos and 1 photo from ground level – match the aerial photo to the ground photo)

How To Keep People In Trade Show Booths?

Publicity,

My company will be at a major trade show for the heavy equipment industry early next year so of course we are starting to plan for it now. We’re good to go with booth set up/layout, SWAG, and literature. We are also doing demonstrations of our equipment and qualified visitors will be allowed to ‘test’ them.

The concern is, how to keep people interested enough to ‘stick around’ the booth since more than likely key staff members will be conducting equipment demonstrations.

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The goal for your booth is to get people interested in your products. You should capture the contact information of booth visitors and pre-qualify them. Don’t try to hog them at the show – they’re looking to see as much as possible. Do make it easy for them to find out about you and to schedule a one-on-one 15-minute meeting during/before/after the show to further answer any questions.

How Can I Find Obscure Slogans On The Internet?

eMarketing,

I am working on a paper for school and need to find the proper brand /entity for 50 slogans. Evidently I do not watch enough television and can only come up with about 25 of them.

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Here are some sites for you:
http://en.wikiquote.org/wiki/List_of_advertising_slogans
http://www.adslogans.co.uk/hof/
http://advertising.utexas.edu/research/slogans/index.asp
http://www.textart.ru/database/slogan/list-advertising-slogans.html

What Are A Call Center’s Compelling Home Page Headlines?

eMarketing, Services, ,

I read this on a marketing website “If you want people to read what you have to say on your website, you must start each webpage with a compelling headline and use sub headlines to keep your visitors reading your text”

I am developing a web site and need to headlines for the front page. We are a call center for outsourcing telemarketing inbound and outbound services. We are nationwide and have the top technology in the industry. Our service is superb and we have a state of the art facility.

Any suggestions for headlines to the front page introduction to us headline, then a secondary headline with what content would be most important? If you were going to outsource to a call center what would you be looking for?

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Is Your Business Overwhelmed With Phone Calls?
Tired Of Answering The Phone?
Tired Of Cold-Calling?
Rather Be Working Than Calling?
Wasting Too Much Time On The Phone?
We Love To Find You New Customers
Because Calling Isn’t Everyone’s Cup of Tea
Leave Phone Calling To the Pros
Do What You Do. We’ll Answer The Phone.
Stop Phone Interruptions.

How Can I Advertise A Job Fair?

Publicity, Services, Starting Out,

We are having a job fair in 2 weeks and I need to find a way to advertise it on a very limited budget.

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If you have a million dollars, how would you advertise it? Would you get a front page ad in your local newspaper? Student newspaper? A sign at every bus stop? A billboard on every bus?

Who do you want to read the advertisement? Why would they want to come? What makes your job fair of value to them? These are key marketing strategy questions.

Once you have your answers, scale down the million-dollar budget. Where are your likely attendees likely to see your ad (or hear it)? What do THEY have in common – a form of transportation? A common market they shop at? A radio station? A governmental agency? Place the ads in places they are with the reason that this is a good use of time.

2 weeks isn’t a lot of time, but it is do-able. Work smart.

How Can I Communicate The Benefits Of Our Cement?

Products, Publicity,

I have recently joined in marketing department of a company which is into manufacture of cement. The brand is good but is a bit more costly as compared to the brands of other competitors. It is justified by the good quality our cement have. But what is the best way to send this message to the consumers through our communications? And what promotions could be run to support the brand?

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What specifically does an improved quality of the cement mean? Durable? Less likely to crack? More/Less flyash?

You need to highlight the key benefit(s) to the consumers. For example, if the cement is more durable, that would translate into stronger, more lasting foundations (that won’t need to be replaced as often). Perhaps it’s able to withstand acid rain, etc.

If it’s less likely to crack, then it’s great for both interiors (where a large surface area is hard to create) as well as for earthquake prone areas.

The flyash content would make it more eco-friendly.

The key is to identify what the consumer cares about for cement in general, and therefore highlight the benefit (especially when you have to get over the price concern).

How Can I Market Our Moving Services?

Publicity, Services

I was recently approached to develop a marketing strategy to utilize our recent accolade as the #1 mover in the country. However, this is the tenth year in which we have received this rating so our current target list has ‘heard it all before’ with little or no action on their part. We have narrowed down our target audience to focus on individuals and families selling ‘prime’ real estate $1M upwards. How can I approach this audience and the Realtors and brokers linked to these individuals? My research indicates that this group is extremely wary of providing referrals to their clients with the possibility of disaster move resulting.

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How about teaming up with Realtors and offer them a way to take care of the buyer/seller: moving is included in the price of the move, and the move is 100% guaranteed.

If you’re as good as you say, then roll in the cost of (a third-party) mover’s insurance.

People are generally wary of people they don’t trust. To build trust, you need testimonials, independent testing (do you get data after the move to find their level of satisfaction and measure it against the amount you moved?), and extraordinary stories (very tricky things to move, expensive, fragile, high-profile people, etc.).

What Is A Good Title For An Estate Planning Seminar?

Names + Taglines

We have been asked to do a workshop for our local Chamber of Commerce. We do estate planning seminars all the time but for this specific event, I need a catchy title. Some of the topics include: how to avoid probate & save money, how to eliminate or substantially reduce estate taxes, how to protect your assets from creditors, how to protect the interest of your children after your death, and why join tenancy is not a good idea.

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Death & Taxes
Avoiding the Grim Reaper (The IRS)
Money Today. Gone Tomorrow.
Money After Death – Who’s Problem?

How Can I Sell My Marketing Services To Restaurants?

Services,

I’m trying to build my base of restaurant marketing directors for my small design business. my strengths are event invite design, signage, check presenters, web sites. Thus far I’ve found some success doing it via networking, but would like to expand further without cold calling. Which is most/least effective, if you are or have been in this position, or are familiar with the industry?

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I would strongly suggest that you do a little research on each restaurant before contacting them: Who is in charge of marketing? What is their contact information? Do they work with any marketing firms outsider their organization? What are their needs in the next year? What is their presentation style (humorous isn’t always the best approach)?

You mentioned you don’t want to cold-call. However, your emails, direct mails, etc. are all basically “shot-in-the-dark” approaches. You can’t sell your services to someone if you don’t know what (or if) they need. You need to develop a relationship with restaurants to find out more. Ask for referrals from one marketing director to another (for those that you’ve already worked with).

You’ll also clearly need to identify what makes you unique/special compared to other designers. I would further suggest that you (as a minimum) update your website to provide a page just for the restaurant marketing directors.