All posts by Jay

Need A Seminar Title

Names + Taglines

I need a title for our seminar that will be conducting this November. Our seminar topic will be based on our engineering product. we are inviting our clients most of them are buyers and purchaser of diff.company. engineers, buyer, purchaser, end users, QA., they will learn about our product our product managers will be the speakers, they need to learn it so that they will know more on about our product if its ok to them to purchase our product, our seminar will be face to face, our products are on hand, and if they have problems regarding our product we will attend to them asap because we have local parts etc., we also customize other product. our products were consumables that use in clean rooms in semiconductors electronics, but we also cater industrial and pharmaceutical also our company is NuPON Tech Philippines.

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Jay’s Answer: Since a great name describes a clear benefit for your services, you need to think about a number of questions. Why should people travel to you to hear about the product? Why can’t they learn about it online, read brochures, and follow up with a one-on-one contact with your sales/support personnel? What makes attending your seminar the right use of their time & money? Are you already the world-class best-choice for your products? If not, how do you compare?

Name For A Conference And Event Company

Names + Taglines

I would like to ask to help us to create a name for our company. We plan to fulfill the gap of organizing professional conferences, seminars, etc. not only for business, but potentially for government, academia, NGOs, etc. We will operate in Eastern Europe, where most of the most of the companies having to wide portfolio. We were thinking to create a very trustful name based on names, eg Newman and Mill, conference logistics, which comes up from our names. Could you help us with your comments and brainstorm on this?

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Jay’s Answer:

  • “Newman and Mill” doesn’t say what you do (or for who).
  • “Conference Logistics” does say what you do, but not for who/where.
  • For example, “European Conference Planners” – does say where/what.

 

A Good Tagline For Diapers & Dandelions?

Names + Taglines

I am starting a baby store called Diapers & Dandelions. I need a good tagline to go along with my logo but I cant think of a good one. We sell cloth diapers, baby carriers, nursing goods, cribs/bedding, furniture, clothes, gifts etc.. Any help would be appreciated! Thank You.

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Jay’s Answer: Since your store’s name doesn’t really say what you sell, it’s up to your tagline to make things a big more specific. For example: Everything For Your Beautiful Baby.

College Faculty And Staff Awards Dinner

Names + Taglines

I am in need of some good ideas for a theme/tagline for our Staff Awards dinner. We are a district of community colleges that comes together to do this dinner. My school’s president has chosen Valentine’s Day as the date and general theme for the awards. I am brain dead and don’t want to rely on cupids and hearts to make this event. Any suggestions would be greatly appreciated.

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Jay’s Answer: “The Heart of Our College”

Help For Starting Up My Design Firm

Starting Out

I have worked as Program Manager (read Client Servicing) before I became a mommy with RMG Connect (JWT). I do not have any formal degree in any creative field but I love designing just about anything (from cards to my hubby & kids to jewellery to logos).  I am now looking at setting up a design firm which can create logos, support with design ideas and also guide in marketing strategies. Please suggest some apt names & do guide me on my own logo design.

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Jay’s Answer: Since you’ll be setting up a design firm that’ll help with marketing strategies, what names are evocative of your target audience? Why would they want to purchase from you? How do you know? Likewise, I wouldn’t start on a logo until it’s clear you’ve developed your marketing strategy for the business. Otherwise, you’re creative work won’t be focused on a specific measurable goal.

Need Tagline Ideas For Resort W/ Amazing Views

Names + Taglines

We are trying to come up with a short tagline for our property, which is a golf/spa resort in the western U.S. While our amenities (fine dining, fitness programs, etc.) are fabulous, our main selling point is the fact that every guest room features incredible mountain views. We have the best views in our city, maybe even our state. Our guests visit for both leisure and business. Most of our guests are adults looking for a relaxing getaway/escape. Any ideas?

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Jay’s Answer:

  • See What You’re Missing
  • The Best Views In Colorado
  • Especially For Mountain Lovers

Tagline For My Home Spa

Names + Taglines

I need a tagline for my home spa .. we offer massage, manicure,pedicure body scrub, hair spa.. the name of my home spa is ” Hestia Home Spa” (” Hestia” a goddess of serene and peace) . Our clients will call us for appointment and we go to their home to provide the services. I hope you can help me with this.

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Jay’s Answer: 

  • Relax and Beautify Easily
  • Feel Like A Goddess at Home

Newsletter Has No Name Or Tagline

Names + Taglines

I have a client who sells a singular piece of jewelry an angel pendant. They have a newsletter that doesn’t currently have a name and tagline (the pendant was originally created for a client as an inspirational jewelry gift for her closest friend) Any suggestions would be great, thanks.

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Jay’s Answer:  “Calling All Angels”  combines the business theme with the notion of reaching out to those that are fans.

Is Your Marketing Agile?

Creative Business Ideas

Make Your Marketing Agile

(Photo by Dustin Ginetz)

Experts always advise that you need to create a long-term plan for your business and marketing. Clearly identify the big goal. Develop measurable milestones. Use appropriate tactics. This long-term plan becomes your bible. But is this approach likely to miss something BIG?

Developing long-term plans is a great exercise. It will help you understand what’s important for you and what isn’t. It’ll help highlight the resources you’re likely to need to achieve your goals. But the mistake people make is thinking that the long-term plan is then written in stone. These grand plans cannot account for changing market conditions, new technology, efficiencies in production, and fads.

This problem was first identified in software development, where teams often spend years developing complex software only to find out problems too late. In 2001, a group of people gathered to create the Manifesto for Agile Software Development (which has been since adopted by software testers, marketers, etc.):

“We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.”

The Agile manifesto basically says that if you create grand plans and marching forward confidently (without measuring the results as-you-go), you’re likely to become a dinosaur.

For your own marketing efforts, be willing to clearly state and then test your assumptions in smaller chunks. Your plan may be perfect, but you won’t be able to convince anyone else unless you have the data to show why you’re right. For example, before launching a new offering, test market it quickly/cheaply using pay-per-click ads for a short time period. If enough people click-through to find out more (and then request more information), then you know you have interest. Before you spend a lot of money on a fancy website, (split) test the home page.

Don’t become the best buggy whip manufacturer.