I’m looking for a name that speaks both to men and woman. Not feminine not too masculine. It will be located in Pleasanton/Dublin, Ca bay area. Suburban 18-35 clientele. Any advice?

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Jay’s Answer:

• Hair (Place)
• Diablo (Hair) Salon

I need some catchy slogans on summer for my textile shop, preferably 2-3 words. I’ve previously used ‘Cotton Mela’, but this year, we are installing stalls for ice cream, juice, etc., in addition to offers on cotton clothes. So, I’m looking for slogans generalized to ‘cool’. Any help? The offer starts on April 1st. Thanks in advance.

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Jay’s Answer: Consider “Personal Air Conditioning” or “Escape The Heat”

I have marketed office equipment, office furniture,and office supplies for 34 years. I want a title that is more in keeping with my experience and ability to improve office productivity and help decrease a companies operating costs. I want a new modern title to help my online presence.

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Jay’s Answer:Office Productivity Expert (or Consultant)

I am going to start online store for my homemade crafts which includes block printed fabric, handmade vases, jewelry, bags and paper crafts. My main focus will be on Block printed fabrics. So I though of name “CHISPA” which means ‘Spark’ in spanish and in urdu/hindi it means ‘Pasting’. As block printing is about pasting wooden block designs on clothes creatively. I need suggestion mainly for tagline and for name as well as I am
still bit confused about it.

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Jay’s Answer:  I’m not sure about your proposed business name. If your audience doesn’t understand what the word means, then it’s basically meaningless. And if they do, the name may not be on-target. While you may be (initially) selling block printed fabrics, prospective customers aren’t necessarily looking for block printed – they’re looking something beautiful and/or functional. You’ll want to pick a name (and/or tagline) based on the benefit you offer, not the product you offer.

Hi Jay my company is called Kalahari Tours and we are miles from the Kalahari and for obvious reasons I would to change it however the registrar is giving me a tough time as there are many similar names to Chobe tours and Safaris , Chobe Safari Specialists, The Chobe Safari Company, Go to Chobe , Destination Chobe and suggestions would be great.

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Jay’s Answer: You’re right – your company’s name is not a good fit for what you offer – and is, in fact, misleading. And the registrar’s right to be concerned that there are lots of safari companies with “Chobe” in their name already. So what can you do?

It depends entirely on who your target audience is and how they find you. If people are looking specifically to visit the Chobe National Park, then having Chobe in your name is likely to be a benefit. If people are interested in visiting Botswana, and also Chobe, then having Chobe may not be as important (you could name yourself based on combining Botswana and the word “Tour” or “Safari”). If people are tourists, looking for an adventure – then pick a name that’s more descriptive of the experience. And if your focus is on discount/affordable, then convey that benefit in your name (be warned – a lower price isn’t a key benefit in the minds of your guests).

SAP is an Enterprise Resource Planning (ERP) software our company is integrating with our current operating systems to improve our business processes and establish a platform for innovation and growth for our Farm, Ranch and Agriculture equipment division. We design, manufacture and market replacement parts and equipment for consumers and professionals. We need to name the integration project plan. Would love some ideas!

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Jay’s Answer: 

• Nurtured Business
• Seeding Success

I am opening an indoor playground with a cafe/coffee bar in (rainy) Oregon. I am focusing on parents so to make it a relaxing play environment they will want to come back to with their children and at the same time offering a fun play experience for the children. The name of the business is The Playroom. Any help would be greatly appreciated. Thanks!

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Jay’s Answer:

• Relax! Let you children play!
• Enjoy The Drip. Kids Fun Zone.

I want a catchy name for an art class being offered to patients. This is a way for sick people and their families to take their minds off the illness, so I do not want it to be too serious, but get the point across. The class is similar to the ones offered in restaurants/bars, everyone will paint the same simple painting. There will not be alcohol offered, but there will be snacks. The whole point is to get people together to offer support and have a laugh while doing something fun.

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Jay’s Answer:

• Paint Your Future
• No-Pain Painting
• Art Heals

I am updating the logo and tagline for a play-based preschool in an affluent community, where education and learning is equally important. We are considering options like, “Educating Through Play” or “Happy Kids Learn Through Play.” Is using the term “Happy Kids” too cliche? Or another option is “Where Play time is Learning time.” Does you have a favorite and/or think of something better?

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Jay’s Answer: Here are a couple of suggestions:

• Play More. Learn More.
• Play Unlocks Learning