I need a catchy name for an enewsletter I am creating. My company is a manufacturer of vinly windows and doors. My target for this newsletter is dealers and distributors of our products as well as contractors. I would like to use words such as clear view, view points, etc. something related to “looking through a window”. Any help would be appreciated.

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Jay’s Answer:

• See The Future Clearly
• Looking Forward
• Looking Good

Hi there! I’m a new realtor and I need a tagline. I’ll be working for Rise Real Estate and my name is Kate Smith. I’m looking for something a little more than “God Bless America” as I get that all the time from the singer Kate Smith. I’ll be working for a new construction builder. Thanks so much in advance.

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Jay’s Answer:

• Rise to the top with Kate
• Kate rises with the best

After many years as a psychotherapist, consultant and trainer in the UK I am starting a personal development
and continuing education venture in Sardinia (Mediterranean island) which combines learning and vacation and is aimed at English speakers. I am looking for a name which conveys a sense of learning, space and depth and reflects the beauty of the natural surroundings (sea, river, valley, sun, rocky wild nature and ancient culture).

In terms of names, I have come up with hundreds, within three categories – poetic (eg Where the Sky Meets the Sea),
place specific (eg The Sardinia Centre), and vaguely dynamic (eg Ideas in Development). But nothing has as yet seemed right.

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Jay’s Answer: The reason that none of these resonate for you is none of these share a benefit of your business with your clientele. The reason people would come is for personal growth with a bonus of a beautiful backdrop/vacation. But ultimately, you’re offering a transformative space for adults to work on their “issues”. Of the names you’ve come up with, “Sardinia Centre” is the closest to the benefit, but the other two are too vague to be useful for marketing’s sake, especially since you’re selling something that’s a bit different from the normal fare.

Here are some names to consider:

• The Sardinia Experience – combining location + the “process”
• Your Next Chapter: Sardinia – combining growth + location (with possibility of branding to other locations)

Perdido Bay Youth Sports Association is a 501 (c) 3, 30+ year old organization. It is getting a major overhaul. A new sports-plex is about to be completed to accommodate the organization’s growing needs, a new, custom website is to be made (current is terrible – www.pbysa.org), etc… Attracting people from out of town to come to the new sports-plex and play in one of the many tournaments to be held there is an absolute must! Without these people coming to their tournaments they will not be able to afford maintenance on the new sportsplex. They need a tagline that is catchy and lets everyone know that if they come play ball at the new Perdido Sports-plex they will also get a beach vacation out of the trip. Panama City is a few hours away and they already use “Play Ball in Paradise”. It’s even their website address. They have been very successful! Perdido needs something like that. Perdido has beautiful white sand beaches and the US Museum of Naval Aviation, the 2 top reasons why people come to our area (near Pensacola). We are less of a party hard/spring break-ish type place – more family friendly. We want to stress that we are at the beach so coming here means coming to the beach, sun, sand, ocean, etc…. The ballpark is minutes away from it. We just can’t think of anything other than “Play Ball at the Beach”. Tournaments will attract the same type of people the area tourism initiatives hope to attract – families with enough disposable income to travel all over with their kids playing travel/tournament ball. They will be very important and we need to do our best to get people’s attention. We would appreciate your help! If you want to see our area you can look at www.visitperdido.com and www.perdidochamber.com. Help us come up with something better than Panama City’s “play ball in paradise”.

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Jay’s Answer:

• Play On The Edge
• Play Wild With The Family
• Get Lost In Fun

I am searching for a name for a clothing company, similar to Platos Closet”. We will re-sell trendy, hip name brand clothes, shoes and accessories in tip top shape. There are several stores with the word “closet” in the name so I really want to try something new and different but I keep coming up blank. Any ideas would be greatly appreciated. Thanks!!!

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Jay’s Answer: Trendy Redux

I am starting a dog training company that offers traditional obedience classes but will also offer exercise programs to enhance and maintain the health, well-being and fitness level of dogs throughout their life. Workout routines coupled with obedience training for overweight dogs, senior dogs, family pets, conformation show dogs, obedience champs,high-in-trial performance dogs, behavioral problems or hyperactive dogs, rehabilitation or just general conditioning and fun that will strengthen the dog as well as the bond between dog and owner. I am an exercise physiologist with a Master of Science degree and will soon have a Dog Training Certification. I am trying to think of a catchy name and phrase for this company as well as a name for the website. Some names that have been used by other companies include Pup N’ Iron, Fit Fur Life, Iron Dog Fitness.

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Jay’s Answer:

• Doggone Fat
• Doggone Fit
• Doggone Fun
• Alpha Dog Fitness

The relevancy of our previous slogan (“Blending into the holiday background for over 2,000 years. Doing something about it since September.”) is about to expire and our young and unique organization requires a new one. Something catchy, fun and clever – just like our members. There are a few suggestions from within our community on our website, but we’d like to round out the number with a couple of other quality lines before voting. Any help is much appreciated.

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Jay’s Answer:

• Celebrate The Best Holiday Month With Us
• All Great Years End With December