I own a video production company called Take 5 Productions. When I started the only service I provided was transfering old home movies (Film, Reel to Reel, VHS, slides etc) to DVD. My tag line was then “Keep Memories Alive Instead of in a Box.” Now I have expanded and I now provide video editing, DVD duplication, make corporate videos and video tape weddings etc. I need a new tagline.

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Jay’s Answer: As you’ve identified, different audiences would have different messages. A generic tagline wouldn’t clarify who you help or how. Consider a brief menu tagline such as:

Take 5 Productions
Professional Recordings. Video Editing & Transfers.

My last name is Drake. I am starting my own electrical contracting business and need a slogan or phrase that will get attention. I am reliable, reasonable, and very professional. I’m not very tall, some have suggested something along that line. Drake is also associated with a duck, so maybe that could help.

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Jay’s Answer: You don’t watch “catchy” – you want professional. The phrase itself won’t bring you business – so you’ll want a marketing strategy to attract new clients..

As for a tagline, consider: Residential & Commercial. Guaranteed & Bonded.

If you’re convinced catchy is the way: Power To The People

i am a civil engineer i planning for my own company my sun name is Jashith i thik iplaned jashith enterprises pls you can suggest name of the company and tagline

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Jay’s Answer: Imagine someone who doesn’t know you sees a sign that says, “Jashith Enterprises”. What would they think? Would they know you’re a civil engineer or think you’re a product manufacturer? Would they (or should they) care about Jashith as a name? If the company you’re starting is just you, why not:

Ramakrishna Chirumamilla
Civil Engineer

If you’re planning to build a company, and have more civil engineers working with/for you, then my suggestion are names that are professional, such as:

• Punjab Civil Engineering
• Bridge Builders of Gujarat

Hi, I am opening a small shop online am looking for a clever, creative, and catchy name. I am making my own stationery, am offering personalize stationery too. Any help would be greatly appreciated!

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Jay’s Answer:

• Papercentric
• Pulp Diction

I make hand-crafted jewelry out of Scrabble Tiles and other miscellaneous game pieces and would like to have an official name and tagline now that I’m on my feet. I would something short, fun and catchy that will capture the customers attention and be easy for them to remember.

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Jay’s Answer:

• J-E-W-E-L-R-Y
• J8 Jewelry (where J8 is the J tile from scrabble value)

Hello, I have an event/wedding planning business (3 yrs old), and looking at re-branding to add floral and travel. I need a catchy tag line.. Can you help? My company name is It’s All About You Events, but with adding the other markets, I am going back to the name, It’s All About You. I was thinking of multiple taglines, but think one tag line for all companies are best. All 3 companies will be under one roof. Current tagline is ‘Celebrate the Moment!’, but feels this no longer works, especially since we are looking at branching into the floral and travel market.

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Jay’s Answer: You’re likely to have a problem trying to convey the right message in your tagline to 3 different audiences. Consider: “From Weddings, To Flowers and Travel”

I am building a website that will allow people moving or renting to check on the social rating of a neighborhood. Need a cool name/tag line using words like neighborhood, community, block, street, turf. The site content will be generated by users with their rating, score (i.e Yelp for Neighborhoods). The site will provide users with a simple search bar (address, city, zip, etc) and a map that geo-tags the block with comments on the neighborhood from current and past residents. The site will be free and we plan to use local advertising services relevant to our site and users.

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Jay’s Answer:

• How Hip Is Your Block?
• What’s Going On?
• Neighborhood Pulse

I am launching a online fashion website called StyleFast targeting women 16-35yrs old. The site will be updated weekly with a range of the latest fashion (dresses, tops, skirts etc). This is not high end fashion, rather consumable fashion – wear it a few times sort of thing. I am after an appropriate tagline that suits both the brand and has appeal to the target market.

1. The target market is interested in wearing the latest fashion styles at affordable prices. They want to show off to their peers that they have the latest look before these styles hit traditional stores.
2. We are selling clothing
3. Our point of difference is that we have access to certain fashionable labels before the traditional outlets. Our fashion site will have totally new clothing ranges every week.

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Jay’s Answer:

• Wear The Latest Looks…First!
• The 1st Stop For Affordable Fashion

I am starting a virtual assistant business and I need to find a name and tag line. I have been an assistant for several years in a wide-range of industries (finance, legal, consulting management, engineering). I would like to leverage my years of experience to start a virtual business.

My target market would be primarily small business owners and virtual executives in various industries. The focus is to provide assistance with coordinating and managing the administrative aspect of projects, as well as basic administrative/clerical tasks. I will be providing my services on part-time bases.

I am currently considering Elite Administrative Services, Elite Assistance or Administrative Asset for the name, but I would like other options for a name along with a tag line.

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Jay’s Answer: Start with a name, rather than a tagline. And when considering your name, think whether your clients will care (or know what it means) if you’re “virtual”. Start with what specialness you bring to your customer’s lives and business. How does managing administrative projects/tasks truly help them? What can you do that they can’t do themselves, or by hiring others to do it? How do you know what you do is the “obvious choice” for them? How can you prove it?

Not every business owner (large or small) wants to delegate to someone outside of their organization. Add to this the fact that they’re unlikely to meet you face-to-face. This sort of relationship is for a special type of person/manager, someone who trusts the process and knows that 24/7 you’re there to solve their problems better than an “in-house” employee or local consultant.

All the names you’re considering are fine, but none of them truly showcase what you can do. Focus on a narrower niche of expertise – specializing in a type of business, a region, a technology, a certification, etc. People who are looking for virtual assistants have a plethora of choices to find them. Think about how to make YOUR business stand out from all the others.

We are a newly merged northern industrial distribution company located throughout 5 provinces. We mostly tailor to the forestry, mining and oil & gas industries selling tools, safety products, janitorial products, etc. For our customers in isolated areas with crucial deadlines and harsh climates, time is of the essence. We want to portray the strength of a large cooperation with a mama and papa store friendliness /know how. Our company attributes are: reliable, knowledgeable, easy to work with. How do we reflect this in a compact tagline?

What makes us different is that we will strive to find the product the customer needs in a timely fashion. We know exactly what the customer wants, how quickly they need it, and who to direct them too if we don’t have it. Hence, we are a reliable source of information. The geographical locations of our branches are a plus since mining, forestry, oil & gas industries are almost all in isolated locations. Transportation to some of these locations are constricted since the area freezes over (ice roads). 98% of our customers are men who need a product (tool piece, etc.) as fast as possible to be able to continue with their job. Our customers do like the friendly ,laid back but savy service our counter salespeople have.

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Jay’s Answer:

• The Easiest Way To Get What You Need
• Need It Fast? We Can Help.
• Personalized Industrial Help