I need help with a tagline/slogan for a new store I’m opening in California. The store is a kids clothing & accessories boutique and the decor is a backstage theme decor. The store will sell apparel for infants thru tweens and has a kids bar in front of a mock concert stage that is a candy filling station and offers ice cream and specialty drinks. The decor is purple and lime green and it’s a really cool theme with backstage type props (guitars, amps, etc.). The name of the store is All Access Kids. Hope someone can help with a cool tagline to compliment our brand. We are selling European apparel, rock apparel, all kids of cool accessories, contemporary baby accessories, etc.

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Jay’s Answer:

• Your Backstage Pass To A Cool Boutique
• A Rock-Your-Kids’-World Boutique

My mother and I work together as a mother-daughter team in real estate I need help coming up with a team name and slogan.

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Jay’s Answer: I’ll let you in on a marketing secret – the name of your team, business, slogan, etc. needs to revolve around your customer, and not yourself. Why should a person interesting in buying/selling a home care if you and your mother work together? What would make you more efficient/better than other two-person teams? It’s expected that you care a lot, you give 110% effort, you make sure that the entire process goes easily/smoothly.

So, what specifically makes your team stand out (from others at RE/MAX and others in your community)? As you know, buying/selling a home is probably the biggest financial decision a family will make in their lifetime – why should they trust you to help them make the right choices?

I could create some off-the-top ideas around you and your mother, but it really won’t serve you to have a “cute” name. People might smile, but they’re not likely to be attracted to your business – just your name.

Our company (Capgemini) is creating Center of Excellence (CoE) for life sciences in Mumbai (India), to demonstrate its capabilities and experience across four key segments – Pharmaceuticals, Bio techs, Medical devices and CROs. Its a European company. The CoE will showcase companies credentials for global customers and highlight its accelerators across the life sciences value chain. Can you suggest some suitable good name for this COE?

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Jay’s Answer:

• BioFuture
• LSA (Life Science Accelerator)
• Biologia
• Biologie

I have an existing Paint & Pressure Washing company in the Tampa Bay area. I have recently started using internet marketing for the local area and am need of a tag line for my company. Our name is MPM Painting & Pressure Washing. We started out as a maintenance company which is how we derived the name MPM from Morgan’s Property Maintenance. But because it sounded too much like a lawn service we changed it to MPM. We do both Commercial and Residential service for Painting and Pressure Washing. Could use some help.

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Jay’s Answer:

• We Make Great First Impressions
• We Give Building Facelifts

Our trade show badge printing software is an easy to use badge printing and badge design program that is integrated with our trade show badge scanners and lead retrieval products. We have named the Software suite “BadgeMax”

-Uses the file created by the Designer to display the data entry screen.
-Allows data entry for on-site registration. Data can be written to either a Microsoft Access database or an Excel spreadsheet.
-Uses the badge template created in Designer to print badges. Badges can be printed immediately, or queued.
-You can search for a person’s data on one or more fields for easy editing.

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Jay’s Answer:

• BadgeMax Entry
• BadgeMax Dashboard
• BadgeMax Central

After working for 7 years in an ob/gyn medical group, I am parting ways and opening my own ob/gyn practice. When looking at the other doctors (competitors) in the area where I am planning to relocate, I have the advantage that I am a woman. Also, this area has a high Spanish speaking population and I am bilingual. The name of the practice is First name+Last name, MD, PA.

Thanks for the help/Muchas gracias por su ayuda

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Jay’s Answer:

• Woman To Woman ObGyn Services (Spanish: De mujer a mujer, servicios de gynecologia)
• (ObGyn) Services For Women. By A Woman.

I am going to start a a company in India that will deal in customer services (BPO – Business process outsourcing),and real estate,can you suggest me any name???

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Jay’s Answer: Given what limited information you provided, the best I can do is some rather generic names:

• Agile Real Estate Services
• Real Estate Support Team
• Virtual Real Estate, Inc.

I need to think of a name or brand for our wellness program that we will soon be rolling out. Our company manages skilled nursing facilities and short term rehabilitation centers. Our Motto is “Caring for a lifetime” We often reward employees for committing to memory and living out our Mission through a program called “I know it, I live it”. The wellness program is for the staff at the corporate office, or “Support Center” but depending on its success could also be rolled out to the Skilled Nursing Facilities.

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Jay’s Answer:

• Wellness Begins At Home
• Caring For You So You Can Care For Others