I’m looking to start naming four different types of BBQ sauce and I need some help! I’m looking for funny, standout types of names. The different flavors are:
Thanks for your help!
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Jay’s Answer:
I need to have a clever catchy tagline for a flyer to promote our payroll outsource and payslip sales company. Any ideas would be great. We also offer payroll administrator training, which would be advertised on a separate flyer, so a tagline for that would also be appreciated.
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Jay’s Answer: It sounds like you’re looking for a headline for advertising, rather than a tagline that captures a key benefit of your company.
I need a tagline for a convenient outpatient imaging facility. Offering MRI , CT, on-site radiologist , technology, care, convenience. We want to alleviate patients from having to go in town to the hospitals for their imaging. At the hospitals it can take up to 2 weeks for an appointment, where as our facility can do same day appointments and reports.
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Jay’s Answer:
I found tonight that an existing competitor of ours already has a domain that will be similar to what I was proposing to use, although the main words will be switched around and an “and” will be replaced with an “n”; i.e. XandY.com will be YnX.com.
Do you think I should abandon the domain name altogether and go with something different or can I use it to our advantage someway?
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Jay’s Answer: If you’re thinking of the name as your primary website name, don’t do it. However, consider using the potentially confusing name it as a redirect to your primary site as a guerrilla marketing e-trick.
Can you suggest a name for my store in Hindi language which has to be primarily easy to say but should mean somewhat like GLOBAL , INSPIRED, UNIQUE, DESIGN, STYLE , SPECIAL, LUXURIOUS , MODERN (fashionable, trend setting, contemporary), EMPIRE, ENTICING, SUMPTUOUS etc……….
My client is too impressed and influenced with Indian culture that she is opening up a store for home linens in US ( and of course she will be buying from me in India ) based on Indian buying.
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Jay’s Answer: By picking an Indian name in the US, your client may pick a beautiful sounding name, but no one will know what it means (other than native speakers). As a minimum, she’ll also need a tagline to explain the name of the store (“Fine Linens From India”).
Alternatively, some yoga pose names may be great for her store name, since people may understand the name connection. For example, Tadasana Linens or Savasana Linens.
I am starting a mail order BBQ business that will be selling ribs. sauces, and rubs. The name is Pig of the Month. We’re looking for some help finding a tagline that is funny, a bit arrogant, and catchy. Something relating to pigs would be good, but not necessary. Humor is a must, as BBQ is FUN!!
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Jay’s Answer: Here are some taglines to play with:
I am opening a new dental office. I am looking for a name for my office and a way to brand it. I will deliver high scale dentistry (general and cosmetic) in a modern/ trendy environment.
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Jay’s Answer: The experience: You will not walk to a crowded waiting room with kids crying. Each hour is dedicated to one patient. When they arrive, they will be greeted and offered a drink. The treatment coordinator will help patients fill out forms and they will be escorted to a private treatment room or consultation room for new patients.
As for a name, here are a few to consider:
I’m an MBA student from Indian Institute of Social Welfare & Business Management, India (IISWBM). I also represent the Students Marketing division from our Institute.We are planning to make some renovations, in marketing our institute. Ours is the premier most B-School in India. the tag line in use at present is “India’s first B-school Since 1953” – which seem to be a little bit old and worn out. We are thinking to replace it with some catchy phrase which must also include the heritage of our Institute.
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Jay’s Answer: The form of tagline (“…since 1953…”) is a good one when you need to build trust in your organization. But that’s not quite your goal – it’s to increase the desirability of your school while underscoring your heritage.
Here are a few ideas to get you thinking:
I am a full lines independent insurance agency owner in Florida. Have been in business for 12 years. I am redoing my website to make it more user friendly (not just a brochure online) I do not have a tag line. Would like one that incorporates my Logo, (WIN) having trouble doing this. Can you help?
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Jay’s Answer: A tagline’s goal is to describe a key benefit your clients get from your services (ideally, something that makes your services unique). The problem with trying to match a logo, repeat your business name, or create something with a jingle is that it doesn’t truly help attract people to your business. At worst, it’ll cheapen your image. At best, it’s generic.
Here are some examples to get you thinking:
Photo by Hidde de Vries
You already know that every time you market your business, you need to include a call to action. A reason for someone to contact you now. Where should you place it? How should you phrase the call?
Think of your marketing copy as a conversation you’re having with a prospect.
You’re at a business event, and meet someone new. You shake hands, and introduce yourself by name. You mention why you’re at the event, who you work for, and perhaps an observation or two to build a connection with your new friend. If you’re savvy, you’ll ask more questions about your friend’s business than you’ll tell about yours. You’re listening so you can share relevant information with them. If you have some knowledge of solutions to your new friend’s business challenges, here’s the time to mention it. You might ask for their business card and offer to follow up with them later about your information (giving your business card in exchange).
In this conversation, your ended your conversation with a call to action (“give me your card so I can give you the information you need to solve your problems”).
Your first call to action would be after you’ve clearly identified your prospect’s problem, validated your expertise, and put a value on solving the problem (not necessarily what you charge, but rather what it’s worth to them in monetary or emotional terms). If you have extended marketing copy, then you’d place calls to action following each detailed explanation of another problem/solution you handle effectively. And you’d end your extended copy with yet another call to action (in case the prospects skimmed over the content).
The phrasing of the call should be natural: “Call TODAY to solve your problem. Guaranteed.” The call to action must have a mention of time, otherwise it’s not compelling (“Call when you’re ready to find out more”). The call is actually worded as a subtle command: you’re telling your prospect exactly what to do, after you’ve sold them on why they should care about your offering.
Don’t make your prospects “read between the lines” too much. Make it blindingly obvious what you’re offering, why they need it, and how they can get it.