I am highly in need of both name and slogan for new company to be established with the following details:

• Specialization: The company will manage and operate various sister businesses and services. For example it will own and operate airlines, shuttles, taxis, hospitals, schools, universities, hotels, hostels, mobile communication, cafes, technologies, etc. Hence, is like very general company name. God has given me enough money to start it
• Location: The head office will be in Tanzania, but will operate through out Africa and beyond
• Nature of name: very short and brief, easy to memorize. If possible only 2-3 vowels rhyme
• Slogan: the best

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Jay’s Answer:

• Heart Of Africa Services
• Hub Of Africa Services
• United Africa
• 1 Africa

I own a small independent bookstore named Fiction Addiction. We carry new & used books for kids & adults, including fiction & some nonfiction. We have paperbacks, hardcovers, and some gift items. I love the name of my store even though it doesn’t quite convey everything we offer and so I’m looking for a tagline that will either help fill in the blanks a bit or something very catchy that emphasizes the importance of shopping locally.

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Jay’s Answer:

• We’ve Got 10,0000 Cures!
• The Community Reading/Gathering Place
• Shop Locally. Read Globally.

I need to develop a branding platform. My personal and professional mission statement is to impact and improve the lives of others. In my real estate practice I have developed excellent systems and endeavor to bring real value by active listening, solid follow through, great communication, known power partners as service providers. My question is how to develop a tag line that conveys my sincerity, passion of service, value, etc without sounding cheesy or salesy?

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Jay’s Answer: The key for any tagline is that it needs to appeal to a benefit that your target market cares about. As a real estate professional, it’s assumed that you’re honest, sincere, available, etc. That’s not so unique. So you need to dig deeper about what your really offer people. You think you know – but ask those that chose to work with you in the past. Why did they choose you over your competitors? What would they say about the best reason to recommend/refer you to others. Start there.

My training/consulting business has had very good, not great, success over the past 10 years. The business is growing and we need a tagline for our website as well as marketing materials that support our face-to-face presentations in front of decision makers (corporate, educational, governmental organizations). We provide professional team-building experiences using challenge courses, active-learning workshops (as opposed to “sit n git” lectures) that occur on-site or off. We are experts in train-the-trainer programs as well as delivering direct services to clients who want to energize their teams, learn more about formal team-building, explore leadership topics, or focus on helping teams move from good to great.

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Jay’s Answer:

• Teams That Play Together, Stay Together
• Great Teams Made
• Increase Your Team Productivity

A new travel/tour/safari company in Tanzania is looking to rename their travel/Safari company. They would like to have fairly short and memorable name & nice slogan that will connect with people wishing to travel to Tanzania. The company deals with adventure and safari business such as hiking, mount trekking, Tours, Cultural tours, safaris, adventures for both internationals(from USA, UK, etc.) and local. Hence we need very catching name and slogan to be able to accommodate both local and internationals.

Main trips will be in the following attractions: Serengeti National Park, Lake Manyara, Ngorongoro crater, Mount Kilimanjaro, Mount Meru, Maasai cultural tours, etc.

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Jay’s Answer:

• Tanzania Adventures
• TanzaVentures
• TanzaSafari

I need a tagline for a niche market for Indian Market . My restaurant sells an Indian cuisine.There are many competitors around. And our point of difference is we deliver more quality food and friendly service.

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Jay’s Answer: A tagline should reflect a unique benefit you offer your clientele. “Quality food” and “friendly service” are expected in any restaurant/market, and therefore you can’t build a strong tagline from it. Here are some ideas to get you thinking:

• The Friendliest Restaurant With The Best Food.
• Delicious Food Served With A Smile
• Almost As Good As Your Mother’s Cooking

Voice of Assurance is my company name. Coactive coaching is empowering, inspiring, motivating the client to come up with their own path and choices through questions. My target market is parents of highschool kids that are going to college and don’t know what they want to do or women in transition..widowed, divorced or just entering the work force. This is not career counseling. It is life coaching.

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Jay’s Answer:

• Develop & Achieve Your Inner Wisdom
• Develop & Achieve Your Inner Voice
• Develop & Achieve Your True Calling
• Start Living Your Life Better
• Question Your Own Life Purpose

What would be a great tag line for my new Real Estate Investment business. It’s name is Fehu Real Estate Investments. Fehu is the Norwegian rune symbolizing wealth creation.

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Jay’s Answer: Taglines should focus on a clear benefit you offer your clients. They shouldn’t be generic, but instead mentions a benefit that your competition doesn’t offer (otherwise your tagline is generic and therefore, not memorable/useful).

Here are some ideas to play with:

• Generating Real Wealth
• Your Future Wealth Is Our Business
• We Appreciate Great Properties

I was nominated by my management to arrange a big gathering for all natural gas processing facilities and related engineering services organizations in the company. The gathering will discuss all aspects related to Gas Processing such as best practices, lessons learned, new technologies, revenue enhancement, and cost savings, etc.. I have selected you as I believe you can help me getting a catchy and attractive title and theme for such event.

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Jay’s Answer: Here are some ideas to play with:

• Getting Every Drop Of Gas
• Gas: The Past, The Present, And The Future
• Petroleum Best Practices
• Don’t Be A Gas Dinosaur