Category Archives: Names + Taglines

What Is a Good Name For A Flower & Event-Planning Business?

Names + Taglines, Starting Out

i am making now two companies small business one for Flowers (setup & decoration) and the other for event planning(Advertising and Entertainment) from conferences and wedding parties corporate events, etc…so could you help me as i need creative name to be big names in future and easy as i am located in Egypt, Cairo

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Jay’s Answer: Since you’re a small business, pick a name that’s related to what service/product you offer. If you pick something unrelated, you’ll have to spend a lot of time educating people what you do (using a tagline or advertising).

For flowers:

  • Beautiful Settings
  • Stunning Flower Arrangements
  • Flower Power
  • Natural Beauty
  • Fleur (in French)
  • Fiore (in Italian)
  • Flor (in Spanish)

Event Planning:

  • Memorable Events
  • Stress-Free Events
  • Beautiful Parties
  • Modern Events
  • Event-ualities
  • Partito (party in Italian)
  • Partie (party in French)

What Is a Good Name For A Flower & Event-Planning Business?

Names + Taglines, Starting Out

i am making now two companies small business one for Flowers (setup & decoration) and the other for event planning(Advertising and Entertainment) from conferences and wedding parties corporate events, etc…so could you help me as i need creative name to be big names in future and easy as i am located in Egypt, Cairo

###

Jay’s Answer: Since you’re a small business, pick a name that’s related to what service/product you offer. If you pick something unrelated, you’ll have to spend a lot of time educating people what you do (using a tagline or advertising).

For flowers:

  • Beautiful Settings
  • Stunning Flower Arrangements
  • Flower Power
  • Natural Beauty
  • Fleur (in French)
  • Fiore (in Italian)
  • Flor (in Spanish)

Event Planning:

  • Memorable Events
  • Stress-Free Events
  • Beautiful Parties
  • Modern Events
  • Event-ualities
  • Partito (party in Italian)
  • Partie (party in French)

How Should We Encourage People To Shop Locally?

Names + Taglines, Publicity

A local chamber of commerce has provided customer service training to some of the local businesses. It is a small town of 3,000 people. It is a very diverse area with a strong primary production industry, reputed to be amongst the most fertile in the world. Industries: Processing, fish, timber, logging, sawmilling, agriculture, vegetables, dairying, cattle, tourism.

As a follow up to the training, we want to give all participating businesses a poster. Thought we’d do about 10 different ones and rotate them every few weeks to keep the momentum up. We’ve started a list of phrases, but would appreciate some thoughts please…

Here’s a few we’ve come up with –

  • Shopping locally means more jobs for locals
  • Grow together – shop locally
  • What stays local, grows local
  • If you don’t shop local, we wont have local shops
  • Shop locally, it’s a growing concept
  • What goes around stays around

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Jay’s Answer: “Shop Locally” is a hard sell. People are looking for ways of saving money, and the local merchants can’t always compete on price (and in some cases, on service as well).

Instead, focus on the true cost of shopping locally: travel time and travel cost (gas/wear&tear) as well as the community itself.

  • Save Time & Hassle. Buy Local.
  • Is Local Business An Endangered Species? Protect It.
  • Life Too Busy? Shop Locally.
  • Meet Your Neighbors. Shop Locally.
  • Save Gas. Shop Locally.

What Is a Good Tagline For A Balloon Decorating Company?

Names + Taglines

We have just started a balloon decorating company but we are also seasoned performers of many venues. We are mimes, face painters, magicians, balloon twisters and balloon decorators to name a few and need a tagline. Our company is balloonscapes entertainment.

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Jay’s Answer: My first question is: “Who is your ideal audience?” Looking at your website, I’m going to guess not just children’s parties, but also street fairs, and private events (both business and non-business).

Here are some quick thoughts:

  • A New Twist On Party Entertainment
  • Breathe Fun Into Your Next Party
  • Memorable, Fun Events
  • Creating Parties That People Remember
  • Enliven Your Next Event

What Is a Good Tagline For A London Day Care?

Names + Taglines

I have set up a company called “boys and girls nursery” and we intend to open children’s day care across London and the Home Counties but I am missing a very catchy tagline – any ideas ?

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Jay’s Answer:

  • Enriching Children’s’ Minds & Bodies
  • Your Kids’ Home Away From Home
  • Safe, Fun, and Smart Play

Unpeeling Your Marketing Onion

Creative Business Ideas, Names + Taglines, Starting Out

Onion
Photo by Darwin Bell

One metaphor I use to describe what a marketing strategy is (and how I work) is a small business onion.

Strategy is focused on the very core of your business: “What makes your offering of interest to your prospective customers?”

The core of your business is the answer to the question: WHO are your prospects and WHY they should care about you. Simply saying, “I want everyone who wants to buy my product/services to know about me” isn’t good enough. You have to be very specific to create the core of your marketing effort.

You build your marketing onion through words (copy) and images (graphics) that both appeal to your targeted market and reinforce your core marketing message. You highlight what makes your business unique, and how you compare with your competition. At all layers in the onion your contact information is prominently featured, to make it easy for people to stop peeling and starting dialoging with you.

The outermost layer of your marketing onion is your business name and tagline. That’s the first thing that people see about your business. If you craft it well, then they want to find out more, peeling away layers of your marketing onion until either they realize they need your offering or deciding that it’s not for them.

A great marketing onion looks great, is juicy, and is easily understood. Extraneous information isn’t added (but is available when people want more details).

If you need to develop your marketing onion (or evaluate what you have), contact me. I’d love to help you develop a strong business model for long-term success.

What Is A Good Tagline For a Body Piercing Website?

Names + Taglines

I’m in the latter stages of launching a new site RedBack (logo based on the Australian Redback spider specifically selling body piercing jewelry. To be honest, it’s not the pretty stuff I’m selling either, hence my market is quite niche with a big crossover into the tattoo and body modification markets.
I’m completely stuck for a tagline, largely because I don’t want to sound cheesy or hollow! However, none of my competitors have a tag line and I really see the importance of having one.

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Jay’s Answer:

  • Celebrate Your Body
  • Design Your Own Body
  • Body Jewelry With A Bite

What Is A Good Name for A Maternity/Baby Retail Store?

Names + Taglines

I need help naming a Maternity and Baby store. We will have a 730 sq ft store in a popular shopping destination. There is another baby store there, so we have had to change our concept a little so we don’t take away their business. Here are the things we are “allowed” to sell: Maternity Clothes, anything for pregnant moms, baby gear (like pacifiers, teethers, carriers, strollers, etc.), baby gifts (like personalized sippy cups) and baby furniture. We are not allowed to sell any clothing, shoes, socks, etc.

We currently have a website that we have been operating for a year now. It is called Mommy’s Luxuries or www.mommysluxuries.com. Peddler’s Village didn’t like our name, so we need to find another one. Right now I really like Waddlers and Toddlers or Waddlers 2 Toddlers. We are going to limit the things we sell to be from maternity to about 2 years old.

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Jay’s Answer: I strongly suggest that the word “baby and/or maternity” (or a synonym) be in the title to make it obvious what you’re selling. For example, “Waddlers And/To Toddlers” sounds like 1-2 year old things (including clothing).

  • Maternity Home
  • Glow Into The World
  • So, You’re Having A Baby!
  • Enchanted Inner Garden
  • 9 Months And Beyond

What Is A Good Recruting Banner Slogan for Computer Division?

Names + Taglines, Publicity

My company, Meridian Environmental Technology, is going to be attending a few career fairs and we’re developing stand-up banners to provide a visual “booth.” This banner will be 6.5 feet tall, contain information regarding the positions within the computer/IT division (all of them, not only the ones we’re currently seeking), and there will be handouts for the sought positions available from the guys working the booth.

I’ve decided to avoid using a “people” picture on the banner, and instead am looking at using a pair of hands holding multi-colored jelly beans. I’ve come up with a few ideas for a tagline, but I’m also looking for other suggestions.

Idea 1: “It takes all kinds to make a great group”
Idea 2: “We handpick the best”
Idea 3: “Join a great handpicked group”
Idea 4: De-saturate all the jelly beans but one, and have “Stand out from the rest”

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Jay’s Answer: I’d advise against jelly beans, since it doesn’t reinforce your business of weather forecasting and analysis. Instead, highlight your technology: weather maps, pictures of extreme weather, pictures of your clients farms, etc. Technology is more likely to appeal to your prospects than abstract jellybeans.

As for a taglines:

  • Do Something About the Weather.
  • We’re All-Weather Friends
  • We Forecast A Great Working Relationship
  • Our Talent Is All Over the Map

What Is A Good Tagline For A HR Consulting Firm?

Names + Taglines

I’m planning to open a HR Consulting Firm. The firm will be doing recruitment & training.
I need a tagline which is common ie., it should be targeting towards both employer and employee. Kindly help me in this regard.

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Jay’s Answer: Who’s going to pay for your services? That’s who the tagline should be geared towards.

Job seekers are looking for great opportunities that compensate them well.

Companies are looking for pre-qualified, talented staff that fit into the business culture.

  • Great Jobs For The Right People
  • Job Search Made Easy
  • Employee-Employer Matchmakers