Name My Coaching & Yoga Business

I am trying to start a business in Self Empowerment Coaching, Yoga and Meditation. Just can’t think of a name. any help is very much appreciated.


Jay’s Answer: Picking a name requires a lot of forethought. You need to first think like someone who doesn’t know a thing about you (and perhaps what you offer):

  • Why would they be interested in what you’re offering?
  • Who are they?
  • Where are they located?
  • Why would they choose to work with you?

From this initial research, you then need to figure out how you want to be seen in the (business) world. What’s your style? What are your requirements?

With both of these understood, you can begin the process of crafting a name – whether that be something generic (“Self Empowerment Coaching”), regional (“Self Empowerment Coaching of Peoria”), aspirational (“Feel Better Coaching”), etc.

Need A Catchy Title For A Breakfast Event

I want to welcome new parents to the school and recruit them as volunteers for various parent run programs. I thought of “The Crying Breakfast” as emotions run high for many parents on the first day of school. The administration thought it was too negative and requested something else. I need it to be catchy to bring them in. Welcome Breakfast seemed too ordinary.


Jay’s Answer: 

  • Every Parent Matters
  • Helping Hands
  • (The) YourSchoolName Parent Team

Less Is More

Less Is More In Marketing Copywriting
(Photo by Alex Akopyan)

Do you spend a lot of time trying to find the right words to convey the emotional benefit of your product or service? Would you be surprised to discover that there’s a psychology of word choice that can help (or harm) your brand?

When selling low-priced goods or services, wording is aligned with simple phrases that are generally empty of meaning (“tastes great”, “top-notch offerings”, “best-in-class”, etc.). People who purchase low-priced services are generally not looking for high-quality – they’re looking for something that “does the job”.  In fact, if you claim high-quality/low-price, the prospective buyer is rightfully often skeptical (if you have high-quality, why don’t you charge more for it?).

When selling mid-priced items, marketing language needs to distance the offering from the low-priced competition. This can be done by building on a lower-priced benefit, and adding a secondary emotional benefit. For example, “not only tasty, but healthy too!” Alternatively, the language may convey a “non-flowery” tangible benefit (“20% better results – guaranteed!”).

High-priced (luxury) marketing can’t simply use the same technique for separating mid-priced from low-priced phrasing. While the offering may not be measurably better than a mid-priced (or even low-priced) competitor, it needs to convey the status of your brand “promise” (perception).  You convey status with understated elegance in word selection, using words that are rarefied (polysyllabic or foreign) or simple (showing that the offering’s quality will speak for itself).

Sometimes its not what you say, but how you say it.

Bonus: Similar research for effective word in real estate listings can be found here.

The Language Of FoodThis article was inspired by the book The Language of Food (by Dan Jurafsky) which not only provides a fascinating linguistic history of many food-related names (ketchup, entree, flour, salad, etc.) but also an insightful analysis of restaurant menus and potato chip bag advertising.

Marketing Mirror-cles

Mirror Your Target Audience
(Photo by Andrew Fysh)

How do you build trust when marketing to your target audience? Showcasing your past accomplishments can build logical trust. But that’s will only take you so far. What you ultimately need is to build emotional trust. Here’s how to start:

  • Mirror their language. Copy the words and phrases that your prospective clients use. People trust others that sound like them.
  • Mirror their looks. In your marketing, use images that reflect who your audience is. If you’re targeting older women (for example), then show older women using your product or services.
  • Mirror their handshake. When meeting people, attempt to match your handshake to theirs’. That means you need to let them “lead” the handshake, and match it stylistically.
  • Mirror their voice. When talking to prospects face-to-face, match their volume, speed, and intonation. Your goal isn’t to parrot them – but to build respect through your interaction.

We often try to show we’re experts by elevating ourselves from our target audience. If you’re not yet well-recognized, doing this may convey that you’re unsympathetic to their problems. Instead, begin your connections by mirroring them subtly. It’ll force you to pay more attention to others, which is the first step in developing a deeper relationship.

Name My Parent Company

I am going to start a new company,in collaboration with other companies that will deal with pure consulting services, related to IT, Travel, Real Estate and so on.  This is going to be the mother company, with different brands working with it, like and immigration…
2.IT, web designs, software…
3.Real state…

Our USP would be the honest and transparent services delivered that exceeds the customer expectations with value for money.

Kindly suggest a simple and catchy name for people to spell and understand, with a simple and effective punchline.  We need to have a one stop solution consultancy firm. To begin with, we will start with IT , immigration and Travel. Name of Parent company well in will be in the invoices issued …. Our Customers are supposed to know the brand like: Lux Soap..  is a brand…  mother comp is… ITC :D, same way

The invoice will be issued by the  name of mother company and it will be controlling the brands(IT &  Travel) Our USP would be..  Value for money…..  and Honest/true advise/services.  And if this does not make things clear, please suggest, what feature/quality they seek in a new service provider ….to ditch their old one..


Jay’s Answer: An umbrella company name generally serves to unite similar brand niches (with a overarching brand promise) or is simply a business entity which owns companies for investment purposes. While you have a planned promise (transparent/exceeds expectation) – it’s not a USP – a unique selling proposition (or a unique benefit). Since the promise isn’t unique or targeted, in the minds of prospective clients – it’s likely not to be trusted (because it’s expected/generic). Since the sub-companies aren’t related by target market, uniting them under a branding promise won’t “stick” either.

So, my suggestion is if you must combine the entities, then pick a name that’s generic, and add your generic “promise” to it. It will make it easier to grow, won’t cause problems for you in the future, and won’t be a memorable name by itself. Instead, create great on-target names & taglines for each of the entities, and add “…a division of My Company” to make the mental link.

Chamber of Commerce Name?

I’m serving on a committee that is trying to name a newly merged Chamber of Commerce. Any catchy ideas that don’t involve the names of the municipalities?


Jay’s Answer:  Why not have a naming contest for your membership? Let them suggest names – and then vote on it!

Name For Young Professional Group

I need a name for the Volunteers of America (VOA) Colorado Branch Young Professional Group. VOA is a national, nonprofit, faith-based organization dedicated to helping those in need live healthy, safe and productive lives. Since 1896, our ministry of service has supported and empowered America’s most vulnerable groups, including the frail elderly, people with disabilities, at-risk youth, homeless individuals and women and their children escaping domestic violence. This YP group has adopted the VOA youth center to raise awareness and funds.


Jay’s Answer: 

  • The Youth-Centered Society
  • The 18-24 (Extra) Team

Catchy Headline For Software Quality Brochure

I have design a brochure for my company that has information about us and our services. The company is dedicated to quality assurance and software testing. In the brochure, the services are just mentioned, not explained. The information is quite generic, is for sharing with people that doesn’t know us yet. It is aimed to software development companies.

What I need is a catchy headline for the front page. Something that makes the person want to open the brochure and read about us and what services we offer. There is also space to add a line with a smaller size to complement the headline idea.


Jay’s Answer: 

  • We Love Finding Bugs!
  • Stop Shipping Buggy Software!

The Cost Of Not Being Mobile-Friendly

Responsive web design for better search results
(Photo by Intel Free Press)

In 2014, for the first time, more people worldwide visited websites with mobile browsers than desktop browsers. So it makes sense to make your website mobile-friendly – a site that adapts to the size screen of your visitor (“responsive web design”), making it easier for people to navigate online – no matter what type of browser they’re using. So, is your website mobile-friendly?

The simple way to determine your mobile-friendliness is to take this online test. If it’s not mobile-friendly, you’ll find out what specifically made it fail the test.

– or –

And even more importantly than making your site nicer for your website visitors, is that starting on April 21, 2015, Google’s search results reflect mobile-friendliness. Sites that aren’t “friendly” will likely experience a big drop in their search ranking.

Your friendliness will be rewarded.

Get Your Emails Noticed

Add emojis to your marketing emails
(Photo by The All-Nite Images)

Having trouble getting your marketing emails read by prospective customers (whose in-boxes are likely full)? People first read emails from people that they know.  Then, they read emails that has a subject line that’s of interest. So, if your prospects don’t know you (yet), then how can you craft a subject line to gain their attention?

Be Relevant. The best subject lines promise a benefit that the reader cares about. If you have a way to save money on their phone bill, say it. You might consider testing your subject line’s effectiveness using an automated tool.

Be Catchy. Have you ever received an email with a small image in its subject line along with the text, and wondered how did the sender do it? They undoubtedly used Unicode, an international character computer encoding system (which contains all the writing systems in the world and some pictographs as well). Here are three ways to use Unicode to make your text stand out:

  • Use Miscellaneous Characters: These are the common symbols that you might see in your “Dingbats” font on your computer. Here’s one table of these characters.
  • Use emojis: small, cute, colorful picture icons (📬) that were initially made popular in Japan, but have since spread around the world. Here’s a good list of emojis that you can copy/paste into your subject line.
  • Use upside-down text – Using a flip-text generator, you can type in text and have it flip the text upside down, suitable for pasting into your next email.

Be Concise. Since you don’t know how much of your subject line your reader will see, try to limit your subject to 40 characters – or at least put the most important message in the first 40 characters.

Be Careful. Some of these techniques won’t necessarily work in all email readers (especially with Unicode characters). If you don’t have the ability to test your emails across a wide variety of devices and applications, consider using an email testing service.