Name Our Q&A Career Session

We’re a student career consultancy and holding a question and answer session where we’ll answer the most frequently asked questions by students for their degree programmes can you help us come up with a good name for the whole campaign.

###

Jay’s Answer: Here are some ideas:

  • Come See Your Future
  • Ask & Answered
  • Get a Degree Closer

New Name For A Bar Business?

I’m in need of a new name for a karaoke bar. Current name is woofers & tweeters, but the name desperately needs changing when ownership changes. Would like to have a catchy name but we will be also adding a dance club night, live music, and comedians to the mix monthly, so I would like a name that will go with everything but karaoke still being the main event since there is no other karaoke bar in town.

###

Jay’s Answer: Sing and Dance

Keep On Changing

Marketing Variety(Photo by namealus)

Psychologically, after we get used to something, we tend to ignore it – no matter how luxurious it is. Supermarkets know this well – that’s why they’ll regularly rearrange products to capture new attention on existing offerings. What should you change in your marketing?

Don’t change what’s working. If you’re not sure what’s working, then start by measuring actions and reactions. Add analytics to your website. When prospective clients contact you, ask them how they heard about you. Measure your newsletter click-through rates.

Change what’s not working (as well as it once was). Change the images in your marketing. Your marketing channels. Your newsletter timing. Your typography. Your tagline. Your offer. Your headlines. And measure again.

Evolve your business to new heights.

Where’s the Harm?

Safe Marketing

When was the last time you searched online for your website? Since it is likely the first thing your prospective customer will do, it will set the tone for their experience. Imagine if the first thing they saw was “Warning: Visiting this site may harm your computer”?

Your website may completely function, but website search engines have identified potential problems. What should you do? This is a job for your website administrator, since it likely involves the low level details of your website.

What would they do? They’d first visit a diagnostic page – a report on specifically what the search engine detected as a problem. Based on the report, they’d likely disable some “infected” parts of the website (areas that a hacker has modified), carefully remove all the “damaged” parts (if you don’t remove all the infection, the problem will reoccur), and reinstall “clean” (non-infected) tools. They may change your passwords. It may take minutes or days depending on the severity of the problem.

Finally, when it appears to be fixed, they would notify the website search engine(s) that the problem is fixed. If their software no longer detects the problem, they will remove the “Warning: Visiting this site may harm your computer” message.

You want your prospective client’s experience to be: “Warning: Not buying from this website will harm your life”!

Need A Creative Name For A Unique Dating Service

Need a “creative” name for a dating service focused on verification, providing a NEW era for safe dating. “The only thing that can go wrong is you don’t get along” Participants (professionals age 30-55) have a comprehensive background investigation by a team of licensed private investigators and former law enforcement. While other sites focus on unique compatibility algorithms, ease of use, and niches. Our feeling is that’s all great if the people are verified. Imagine the handsome and innocent-looking Frenchman who lures the girls in the movie “Taken” “Why waste your time with pretenders or offenders?”

###

Jay’s Answer:

  • Confidently Yours
  • ValiDate
  • Real Loving Partners

Name For A Small School Transportation Company

I need help coming up with a name for a school transportation company. It is in the Northern part of Buenos Aires in Argentina (very high end). It services 2 English schools so the name can be in English or Spanish. The buses (4 of them) are orange and white (as per Argentine regulations. The name should be fun and catchy. A short name is preferred. Any ideas??

###

Jay’s Answer:

  • Orange and White
  • Mandarina Transportation
  • Cara Cara Bus

Real Estate Expo Tagline Help

We have a Real Estate Expo that we are hosting coming up in the next couple of months in Orange County, California. Our hope is to have a theme/tagline for each one vs. the event as a whole. We are having a hard time coming up with a tagline as we also don’t have a huge theme created either. Any help is much appreciated. The purpose of the expo is to provide a no pressure, positive environment where individual real estate investors can grow, network, and expand their businesses. In doing so we are offering them opportunities to attend educational sessions, network with other professionals, and get connected with resources in the industry that can help them succeed. Industry leaders, specialists, and service providers in real estate investing, private lending, rehabbing wholesaling, note buying, etc. will be in attendance.

###

Jay’s Answer:

  • Real Networking. Real Experts. Real Knowledge.
  • Get Real!

Slogan for Boudoir Products

I need help with a slogan for my new product range LUXE LAB ELIXIRS. I’m an acupuncture physician that formulates botanical perfumes, aphrodisiac chocolates, and vajay herbal steams. These are specialty items in a women’s boudoir themed according to Chinese medicine, astrology, and mythology. Every product comes with a story and affirmation as an opportunity to engage with the product in a playful way and invoke a goddess for a specific need in their life.. i.e. career success, fertility, love, etc. Everything is based in science as well as esoteric concepts. This line is unique, cutting, edge as well as being all natural and not afraid of being on the wild side.

###

Jay’s Answer: Since your product’s name doesn’t tell me what it does (other than it’s an elixir), for who, or why you’d take it – I’d suggest that the slogan convey some of this information, for example:

  • Naturally Infuse Your Life
  • Ancient Natural Solutions To Modern Problems
  • A Drop A Day Keeps Goddesses At Play

Can Your Marketing Be Too Creative?

Too Creative Marketing.(Photo by Staff Sgt. Pablo Piedra)

People often ask for some help creating something “catchy” – something designed to attract the attention of their target audiences. And with the constant onslaught of marketing messages, creative can help your business get noticed initially. But once people are attracted, what then? More creative? More catchy? No.

Once someone’s been attracted to your marketing, focus on the emotional and financial benefits you offer. Being too creative now can actually backfire – since people can get distracted by your cleverness (entertaining them) and forget to buy from you!

How do you keep their interest in your offer without being (overly) clever? Tell a story of how you’ve helped people like them (or better yet, tell a story of your client’s success overcome a problem they had).

A great story is easily remembered and often retold.