Ok, I have interest/experience in SEVERAL areas of graphic design. I want to start a small online business that will cater to all of these areas:
- Invitation, flyer’s, brochures, business cards etc.
- Personalized graphic gifts (shirts, mugs, blankets, etc.)
- Photo touch-ups (removing blemishes, smooth skin, background replacement, etc.)
- Photo Repair (old, torn, worn, faded, ripped etc.)
- Photo manipulation
These are just the basics of the things I want to do with a single business. But I am having a difficult time coming up with ideas that I like, and if I like them, they are already taken in some form. I want something that sets me apart from the rest.
I have brainstormed some words that I like which are: design, refined, graphic, customize, personal, personalize, custom, graphic, unique, and refine. But the ones I really liked (Refined Design, Artistically Yours, Personal Touch) are all already being used by other businesses, in one form or another. (I don’t want to be confused with the company who offers massage, or another company offering similar services to me.)
I had considered using my name, (Angela Green) but I honestly HATE being called Angela, I prefer Angie, and it just seems too simple. And my last name, being Green, I do not want to be confused with the new “go green” slogan, or that I only design with the color green.
I had considered using my daughters middle name somehow, which is from an old video game (Celes) because it is very unique. So that is another option I am considering.
Any help would be greatly appreciated!!!
Jay’s Answer: Why not simply “Celes Graphic Design”? There’s no reason to focus on what specific things you offer in your name – just target those that are likely to need your services. Also, while a name matters to some extent, it’s ultimately about how your clients feel about your services. If all your marketing is professionally done, and you exceed your clients expectations, they won’t care if you operate from a spare bedroom or have a large office suite.