We’re brainstorming a new slogan for a product that has to do with making living in the home easier for seniors. However Boomers don’t want to think of “aging” they want to think “vitality” and so we’re trying to stay away from words like “aging” and “elder” or “senior.” The product is all about allowing a person in retirement to live where they live instead of having to move to a nursing home or a home outfitted for walker or wheelchair access.

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Jay’s Answer:

• Live Freely
• Home Retirement Solutions

Bentley Laser Medical Spa is the name of a new open to be medspa in Dubai. we offer laser services such as permanent hair reduction, skin rejuvenation, Microdermabrasion and lots of other medical-beauty services which will be performed by professional medical staff. I need a tagline to introduce the medspa and attract clients.

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Jay’s Answer: “Latest Technologies To Enhance Your Beauty”

I am a real estate salesperson for Century 21. I live on Manitoulin Island the largest freshwater Island in the world (nice!) It has such diverse landscape rock, fields, forest etc. The Island can be accessed by a swinging bridge or a ferry. I loved “Experience Manitoulin” but I found someone else using that slogan. I would be marketing to locals, tourists to vacation as people looking to relocate and “slow” down their way of life. People born and raised here are called “Haw-eaters” and have an annual weekend celebrating that. Some people if living here long enough become honorary Haw-eaters. That may not be relevant-but thought I’d add that just in case! Any ideas?

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Jay’s Answer:

• Live & Love Manitoulin
• Make Manitoulin Your Home
• Come Home To Manitoulin

“In the Information Age, there are two kinds of people, two kinds of institutions, two kinds of organizations: those who have been hit with a crisis and those who haven’t been around very long” – so begins Masters of Disaster (by Christopher Lehane, Mark Fabiani, and Bill Guttentag).

While crises come in all sizes (from public political exposé or a private email goof), your response to a crisis should follow their “10 commandments of damage control”, which can be summarized as: “Don’t try to outsmart anyone. Take blame as appropriate. Show how this won’t happen again.”

No matter  how much we’d like to portray ourselves or our businesses as perfect, the reality is we’ll mess up – whether unintentionally or by less-ethical behaviors. Rather than trying to become a “spin expert”, become a “transparently honest”. You don’t need to reveal all your dirty laundry, just enough to show your target audience the current scope of the issue, and your future strategy to remedy and avoid it.

Commandment I: Full Disclosure
Commandment II: Speak to Your Core Audience
Commandment: III: Don’t Feed the Fire
Commandment: IV: Details Matter
Commandment V: Hold Your Head High
Commandment VI: Be Straight About What You Know, What You Don’t Know ….
Commandment VII: Respond with Overwhelming Force
Commandment VIII: First In, First Out
Commandment IX: No Swiftboating
Commandment X: They Dissemble, You Destroy

Bonus: Watch Chris Lehane share the commandments in this Stanford Graduate School of Business video.

(Photo by Abigail Elder)

The common low-cost marketing suggestions for business owners are: create a blog, create a Facebook page, and Tweet. But are your efforts working?

As a blogger, your likely goal is to attract new readers (and eventually clients). With over 42 million blogs and 329 million people reading blogs, your blog is a drop in the web surf. So how do your prospective clients find your blog?

It’s likely that the source of your readership is either from an online search or a mention by someone else (a link, a like, or a “shout out”). For an online search, do you know what your readers searched on to find your site? Do you know what your potential readers are searching for but wasn’t on your site? If not, you’re blogging in a vacuum, and hoping that somehow one of your blog articles will get a BIG mention by someone else.

To find what your prospects are searching for, you need web analytics on your website. If your needs are basic, then install (for free) Google Analytics on your website/blog. On a regular basis, visit your analytics account to better understand the volume of traffic you’re getting and what they’re searching for. If your top searches are in alignment with your business goals, continue blogging on the same topics, using the keywords that attracted your existing visitors.

If you’re not getting the traffic you’re looking for, then take a look at Google’s (free) Keyword Tool. You can use this tool to analyze your competitions’ websites, popular search terms, and even similar category searches. As a minimum, you want to ensure that your blog articles naturally include the phrases that people are searching for (if you include the phrases artificially, you’ll get more traffic, but fewer visitors will explore your site since they will realize you’re site is for search engines, and not people). If you include the “popular” search terms, then you’ll be in the same situation as your competition. What you really want is to stand out. Focus on long-tail terms – things that few people are searching for, but has little competition. This will be your niche – and where you’ll be able to distinguish yourself from the millions of other bloggers.

If you’re going to make the effort to increase your business, why not work smarter?

Bonus: Here’s an infographic that summarizes the state of blogging. Do you see yourself in the chart?

(Photo by Italian voice)

Of course you thank your clients after they’ve paid for your product or services. That’s business manners 101. But what other opportunities do you have to thank people in your business dealings?

Do you thank your clients months later (and not simply to drum up more business or referrals)?

Do you thank prospective clients for contacting you at the first “touch”?

Do you thank your employees for showing up, and trying, even if they don’t succeed initially?

Do you thank you banker and accountant for be trusted advisers?

Do you thank the phone company for providing you a reliable dial tone (even though you pay for the service)?

There are many religious traditions where you thank your god (or “the universe”) for providing what you need to live (and even, for providing challenges in your life). Being appreciative means simply that you don’t take things/people for granted, and realize that everyone has a choice who to associate with. The fact that people want to connect with you is a reason for thanks, no matter how obvious or simple this sounds.

So, consider also:

• Thanking people for not choosing to work with you (but still for reaching out).
• Thanking people who make you work harder (you have a chance to learn more about yourself and miscommunications).
• Thanking your competitors for making you stay focused.
• Thanking your detractors for caring enough about you to express their displeasure.
• Thanking your family for supporting you (even though “they’re family”).
• Thanking yourself for having the courage/strength/desire to continue to follow your passion.

The good life comes from appreciating the regular details, not the rare “wows”.

Thank you for reading my article.

I am on a team and we need a catchy name or slogan related to hand hygiene for educational purposes! A few we thought of: “Saving lives…it’s in your hands” and “Take a stand…wash your hands”

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Jay’s Answer: Do the people you’re talking to already know that hand hygiene is important (and you’re reminding them) or are you trying to teach them a new concept? What age? What educational level?

A couple of ideas:

• “Who knows what your hands have touched?”
• “Healthy bodies begin with clean hands”

kindly suggest me the attractive name and tagline for my interior related products.i hope you could help me out with this for my business.  I want to attract architects, Builders and also end users, but not able to come up with something suitable.i had given company name Parshwanath Trade link which is not relate to my products, but i want that name which itself suggest my business.  kindly help me for suitable tagline and business name.Thank you so much for your time and help!!!

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Jay’s Answer: You’re right – “Parshwanath Trade link” is not a good name for your company, since it doesn’t describe what you offer (or for who). However, “interior related products” could mean everything from carpeting, to furniture, to wall-hangings. Businesses that try to provide everything for everyone seldom attract anyone at all (the exceptions: superstores such as Walmart, etc.). Since you’re unlikely to have the budget to educate people what your store sells, you need to make it obvious what you offer.

For example:

• To showcase a region of the country, use a name like “Hadoti Furniture”.
• To showcase a specific market, use a name like “Builders’ Furnishings”
• To showcase a specific product, use a name like “Exquisite Housewares”

I started a Holistic Health Coaching practice named “Scrumptious Wellness”. I was wondering if you had any slogan ideas I could use revolving around the name? In my practice I provide guidance and support to individuals in the areas of nutrition, health and overall wellness.

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Jay’s Answer: Since your business name is fanciful, and the issues are serious, I’d suggest keeping the tagline serious as well (otherwise you might make the wrong first impression). For example:

• Specializing in Nutrition and Wellness
• Improve Your Nutrition. Improve Your Life.

I own a Real Estate team. Barbiesdreamteam.com your dreams will lead you home, red brick road to a home…its work for 10 years….however I am bringing on two partners and I want to make it a very well know and snoby elite company….we sell mostly 300K to 2 million. It needs to start with a A” or “B” SEARCH ENGINES? PICK UP? We are near Mountains and farms horse land….etc…..we like to use a Mountain and sunrise, or we can use a Estate at a Golf Course, home or homes or needs to be in the name? like one we saw is Alreadyhome team llc. help!!!!

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Jay’s Answer:

• Architectural Spendor
• Alpha Homes
• Azure Homes