Renaming a African Safari Company

Hi Jay my company is called Kalahari Tours and we are miles from the Kalahari and for obvious reasons I would to change it however the registrar is giving me a tough time as there are many similar names to Chobe tours and Safaris , Chobe Safari Specialists, The Chobe Safari Company, Go to Chobe , Destination Chobe and suggestions would be great.

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Jay’s Answer: You’re right – your company’s name is not a good fit for what you offer – and is, in fact, misleading. And the registrar’s right to be concerned that there are lots of safari companies with “Chobe” in their name already. So what can you do?

It depends entirely on who your target audience is and how they find you. If people are looking specifically to visit the Chobe National Park, then having Chobe in your name is likely to be a benefit. If people are interested in visiting Botswana, and also Chobe, then having Chobe may not be as important (you could name yourself based on combining Botswana and the word “Tour” or “Safari”). If people are tourists, looking for an adventure – then pick a name that’s more descriptive of the experience. And if your focus is on discount/affordable, then convey that benefit in your name (be warned – a lower price isn’t a key benefit in the minds of your guests).

SAP Software Implementation Project Plan Name

SAP is an Enterprise Resource Planning (ERP) software our company is integrating with our current operating systems to improve our business processes and establish a platform for innovation and growth for our Farm, Ranch and Agriculture equipment division. We design, manufacture and market replacement parts and equipment for consumers and professionals. We need to name the integration project plan. Would love some ideas!

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Jay’s Answer: 

  • Nurtured Business
  • Seeding Success

Tagline For An Indoor Playground/Coffee Bar

I am opening an indoor playground with a cafe/coffee bar in (rainy) Oregon. I am focusing on parents so to make it a relaxing play environment they will want to come back to with their children and at the same time offering a fun play experience for the children. The name of the business is The Playroom. Any help would be greatly appreciated. Thanks!

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Jay’s Answer:

  • Relax! Let you children play!
  • Enjoy The Drip. Kids Fun Zone.

Medical Office Offering a Painting Class

I want a catchy name for an art class being offered to patients. This is a way for sick people and their families to take their minds off the illness, so I do not want it to be too serious, but get the point across. The class is similar to the ones offered in restaurants/bars, everyone will paint the same simple painting. There will not be alcohol offered, but there will be snacks. The whole point is to get people together to offer support and have a laugh while doing something fun.

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Jay’s Answer:

  • Paint Your Future
  • No-Pain Painting
  • Art Heals

The Power of “About Us”

About Us and Your Website(Photo by Dita Margarita)

No doubt you’ve spent a lot of time optimizing your home page: it’s attractive, it has a clearly stated benefit and a strong value, and is search engine optimized. Your “About Us” web page, however,  is likely to be an afterthought. It’s a commonly missed huge opportunity.

When someone is thinking of purchasing from you, before clicking the “buy” button or calling for a consultation, they’ll want to feel confident in you and your company. So, they’ll look at “About Us” to build trust. Think of this page as an interview, where you answer their concerns so they think “Okay, I believe in you”.

Here are a few of the questions that your web site visitor is likely to want to have answered:

  • Are you an expert?
  • What are you an expert in?
  • What else about yourself is “interesting”?
  • What are your plans for the future?
  • Who is your ideal customer?

Don’t try to sell your product or services on your “About Us”. By focusing on why your customer can trust your skills and advice, you’ll move your sale from “possible” to “likely”.

Love/Hate Your Marketing

Love Your Marketing(Photo by jonhoward)

We focus so much of our marketing efforts to get people to “like” us. But it’s not enough. It’s too safe. It’s not memorable.  But what else is there?

Your goal is to have your clients immediately love or hate your marketing.

If they love it, they’ll buy from you (and recommend that others do so as well).
If they hate it, then they won’t come back (and not bother you again).

What we too often do is focus in the middle-ground, those that can “take-it-or-leave-it”. But these people often don’t become your customers, because by the time it comes to purchase a product or service like one you offer, you’ve been forgotten. Instead, people remember those that they loved (that’s why Yelp uses the phrase “People Love Us On Yelp”)

You can’t be all things to all people, and you can’t convey passion for everything. Instead, focus on sharing your passion, engaging your customers and build a clear emotional response to your offering.

Play-based Nursery School Needs A Tagline

I am updating the logo and tagline for a play-based preschool in an affluent community, where education and learning is equally important. We are considering options like, “Educating Through Play” or “Happy Kids Learn Through Play.” Is using the term “Happy Kids” too cliche? Or another option is “Where Play time is Learning time.” Does you have a favorite and/or think of something better?

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Jay’s Answer: Here are a couple of suggestions:

  • Play More. Learn More.
  • Play Unlocks Learning

Revitalize My School Enrollment

I was running one professional ACCA institute and at the end of the day it stopped for some difficulties like some teachers due payment and student turnover and less new admission. now i wanna have this back in form again. Please do advise how shall I proceed for most cost efficient  advertisement as my first challenge is money!

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Jay’s Answer: To get things re-running, you need to start by doing some research about the past:

  • What specifically occurred to make people stop signing up?
  • Who were taking classes?
  • What was the profit for the classes per student?

Then, you need to understand what’s changed now:

  • Where are people signing up for similar classes?
  • Why do they NOT choose ACCA?
  • How can you create a sustainable budget?
  • Are other ACCA institutes experiencing a similar slowdown in business?
  • What have they done?

These actions don’t take money. They take time – which you likely have a lot of. Once you understand the past and present, you can start investing in your business future.

Name My Indian Wedding Planning Business

I’m starting a wedding planning business in India. Since I’m new to this, please suggest me some sweet names & also few marketing tips for my business.

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Jay’s Answer:  Congratulations on starting your new business. The best way to market yourself is to first clearly identify those who might be interested in what you’re selling. Where are they located? What age? What gender? Why would they hire you instead of your competition (or doing it themselves)? What makes you special? These seemingly simple questions are the core for your marketing strategy. Everything you do in your business (including naming it) should align with the answers to your questions.

Show Your Customers

Show Your Customers In Your Marketing(Photo by utpal)

Does your marketing clearly state who your customers are likely to be? If not, be specific in stating who is likely interested in what you’re selling. Once stated, the next step is to build social credibility. Can your prospective customer see themselves in your offering?

Since numerous psychological studies have shown that people have a propensity for preferring to look at people “like me”, make sure you don’t simply say who your target audience is, show them. Where possible, show your (prospective) customer demographics. What is their gender? Their age? Their race? Their weight? Their attire? The more people can imagine themselves with your offering, the easier it’ll be to sway them to buy from you (all other things being equal).

A picture (or two) can be worth a 1000 sales.