Marketing With YouTube

Marketing With YouTube(Photo by Esther Vargas)

If you’ve worked hard to get your website ranked well in Google (or if you’re just starting out, and trying to get your website ranked highly), don’t forget to create a video for your business (even if your business isn’t highly visual or you are camera shy). While Google is the #1 search engine, the #2 search engine is YouTube! The following are some basic tips I suggest to my clients:

  1. Title. Treat your video’s title like you treat your home page’s title. You want a title that will entice someone to click on it and also support your website’s SEO (search engine optimization). Make sure that you use proper keywords in the title.
  2. Description. Like the title, you want the description to be a balance between human-enticing text and appropriate industry buzzwords. Your description should support your title and promise to the viewer (why should they watch it)? Be sure to include in your description a link to your website – since that will help your search engine ranking (a good “backlink”).
  3. Keywords. YouTube allows you to also describe your video using additional keywords. If you’re not sure what to use, start by looking at your competitor’s video keywords.
  4. Audio. If you can, use a microphone to reduce background noise. We forget that a poor looking video with good audio is watchable. A beautiful video with poor audio isn’t.
  5. Video. Unless you’ve hired a professional who knows better, use a tripod to ensure your video isn’t shaky.

If you’re marketing something high-end or with a high-aesthetic, hire a video professional to ensure that your video quality is consistent with your branding promise. Otherwise, your first video doesn’t have to be perfect. The goal is to showcases the experience a prospective client is likely to have with you.

No one will know how many times you goofed up in recording your video. Don’t be too hard on yourself on how you look or sound. Simply having a video is likely to set you apart from your competition.

Both Sides of Marketing

Marketing Effectively To Customers(Photo by Michelle Robinson)

When you think about marketing your business, you generally consider such things as: your offering, your pricing, and your options. That’s logical. But that’s not what your prospective client is really looking for in your marketing.

Your prospective client is looking for “the other side to your marketing” – what their experience interacting with you is likely to be: how easy is it to reach you, how quickly can they get their order, how does what you offer compare to the competition, how can they trust your promises, and how they’ll feel long after they’ve made the buying decision.

Remember: By showcasing both sides of the marketing equation, you’ll create a realistic first impression that will ensure a long-term relationship. You don’t want your marketing to be two-faced.

Tagline for Online Food Supplement Plan

My company allows people to create their own supplement plans online and we deliver direct to them day packs of the pre-measured products ready to pick up a go with maximum convenience. I need a tag line and was thinking of: supplements simplified, nutrition delivery, simplify your success, no excuses, or time to deliver. I know you can do much better!

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Jay’s Answer:

  • A Supplement A Day…
  • Get (or Think) SuppleMental

Seniors Ministry – Crown Of Glory

What is a good tag line for my church seniors ministry that I am heading up and trying to revitalize?  The Crown of Glory is the name of the ministry at my Church in Atlanta whose members are 65 years old and over. I am the new President and these seniors are not recognized or acknowledged for their commitment and contributions over the years. They been forgotten and kinda left out of events and activities going on at the church. I want to make them relevant and inclusive along side our Men’s, Women, Couples, Young Adults, Youth and Children’s Ministries

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Jay’s Answer: “Wisdom Of The Ages”

 

Name My Coaching Niche

 I am a business coach and one of my niche audiences is working with women business owners to set up or increase revenue in their current business by creating additional streams of income.  Also, to create a balance in their lives and to live a ‘Life designed by you’. What I need help with is creating a name for this division of my coaching business.  Thanks for your assistance.

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Jay’s Answer: Here are some off-the-top suggestions:

  • Gently Up The Stream
  • Manifest Your (Business) Dreams
  • Goddess Sense

An Ounce of Free / A Ton of Business

Sample Your Business To Win(Photo by Richard Munckton)

If you’re just starting out, how can you get your business noticed by prospective customers? Give away samples…carefully.

We have all been in stores or markets and stopped to try out a sample of a product: snack foods, drinks, hand cream, or even small servings of main courses. Stores do this because it works on a number of levels: people can’t resist something free, people feel obligated to spend a minute talking with the sales person, and there’s no competition for attention.

The problem with “free” is that people perceive value based on the price you charge. If you’re giving away your product or services, at a subconscious level people are thinking what you’re offering isn’t good. That’s why it’s important to anchor the “free” with a perceived value (“This product or service will be launched at a premium price in the near future, but to gain awareness, we’re simply letting people decide for themselves how wonderful it is”).

Some businesses are even based around the “freemium” model – give the product away, but charge for upgrades to a “premium” model (no advertising, additional features, customer service, customization, etc.). Freemium works well for intangible products like software, where it doesn’t cost the manufacturer anything make hundreds more of the same product.

From your business marketing’s perspective, think of “free” as a way to focus test your new offering. Give people the experience of your offering, but in exchange, be sure to watch and listen to their reaction. It’s likely to be money and time well spent.

Stop Strategizing and Start Doing!

Stop Strategizing(Photo by lafra)

Strategists frequently advise prospective customers that their business needs a fleshed out strategy document. They’ll say, “If you don’t have a map, you won’t know how to get there.” Unfortunately, they’re not quite right.

The problem is, most strategy documents don’t last long enough to take the business to reach its desired goals. If you spend too much time strategizing, you’ll might find your window of opportunity gone. What’s the right balance between strategizing and doing?

It depends on two variables: 1) the size of your team and 2) the amount of resources at stake.

If you have a small budget (a small % of your total revenue), then spending time strategizing isn’t well spent. Yes, pick a short-term goal or two. But beyond that, try out your idea and measure the results.

If you have a small team, your strategy is probably well-established. Maybe not in writing, but it’s the “meat” of your everyday conversations and planning. As you grow your business, your dreams aren’t as easily shared and validated. A strategy document can serve to make clear your goals so everyone can refer to them in their day-to-day efforts.

Remember that when talking to a hammer salesperson, everything looks like a nail.

Seeking A Name For Our Non Profit

We currently have a film company that trains students at the colleges through our for profit business. We are starting a nonprofit for this program and I would like to come up with a nice, catchy name for the nonprofit. About the program, the students go through their 101 program and learn the terminology and technical aspects of filming, in 102 they actually come on set and get the hands on experience in their choice of available positions. Originally the program was called Skillz 4 Life but we don’t want that as the name for our non profit. The goal of our non-profit is to provide hands on training of a film or video set, e.g. movies, commercials, PSA’s, weddings, sporting events, whatever we are hired to do. We are located in Georgia and are target audience are college students and non traditional students who are training in the video and film industry.

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Jay’s Answer:

  • Set For Life
  • On The Set Training

Need Tagline For Kiddos And Kin: Music, Yoga & Art For Young Children & Their Families

I currently own “Kindermusik with Shay” (kmwithshay.com). Business is soon expanding to include not only Kindermusik, but also mommy & me yoga, young children’s art classes, etc. Need a tagline for the new business: “Kiddos and Kin” with focus on the arts, family participation and bonding time. My teaching philosophies are found on my website (ex: All children are musical and artistic, parents are the most important teacher, inclusive of all special needs, etc.)

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Jay’s Answer:

  • Enjoy Playing Together
  • The Family That Plays Together…
  • Expand Family Time
  • Arts & Music & Fun