Campground As A Resort Destination?

I work for a KOA campground in Astoria OR. I want to promote this particular campground to businesses as a resort destination for winter business meetings. What is the best way to
reach out to big corporate businesses and ask them to stay with us.

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Jay’s Answer:  It sounds like a good idea on paper – but in your planning, there are a number of things you’ll need to better understand:

  • Which corporate businesses? Are you looking for local large corporations (for a day-long offsite retreat)? Or are you looking for corporations in a 200-mile radius (for weekend/weeklong events)?
  • Why would they choose you? Assuming that you’ve identified corporations that are likely to be interested, they’re a wide range of needs they might have: indoor meeting spaces (it’s winter, after all), technology (high-speed internet, WiFi, projectors, screens, etc), catering, decoration, team building support, tents/campers, etc. You need to better understand how you compare with your likely competition, and focus on your clear strengths.
  • How would they find you? Now may be a good time to start contacting them, but you’ll want to ensure you can be found. As a minimum, create a special page on your website that clearly articulates your offerings. Even better – targeted SEO/PPC. Let’s say you’re the head of HR for a nearby company. What phrases are they likely to use when searching for a retreat center?
  • Who’s in your network? Since you’re likely not to be able to be all things to everyone, partner with other organizations that would help you. For example, a great caterer may be a great referral source, or a team building consulting group, or even non-profit organizations (the best referral network is someone who’s already experienced your offering).

Be Social..Be Healthy

I need a catchy tagline for my business Be Social..Be Healthy.. My business is about helping women build and create authentic friendships while avoiding health related issues of stress, overwhelm, and loneliness. We provide fun social gatherings, spa parties, and more to bring women together-to assist in this process of building and creating authentic friendships..

Right now my tagline is: Making Connections and Friendship Building a Reality..but some how I  have this urge to change it.. Help..any catchy tagline ideas that you can assist with will be Awesome and most appreciated.. thanks

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Jay’s Answer:

  • A Friend A Day Keeps The Doctor Away
  • Authentic Friendship Heals Everything

Need A Website Tagline

i need a slogan for me website.

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Jay’s Answer: A tagline seems simple. A few words that entice people to visit your website and buy from you. The right ones seems obviously good. Yet why is it so hard to create one?

It’s because packed into a small 3-7 word phrase is a lot of meaning and understanding. You need to understand who is likely to be interested in what you’re selling, why they’d buy from you, and why they should trust you. From this start, you can create many possible options that both you and your prospective clients would like.

New Tagline For Travel Website

Here is the link to our website (jetsetextra.com). We just relaunched with a new logo and are in search of a new tagline.

In case you didn’t go to our About Us page, we are an online, crowd sourced travel magazine. We have over 50 writers who contribute articles and photos about the trips they take and the cities they live in. We also post video of destinations around the world. Featuring where to eat, sleep and play in each city or country.

The tagline needs to represent 2 things: inspiration to travel and ability to book travel.

Our audience is 34-64 yrs. in age and mostly single women who make over $100,000.00 US, annually. We also have a smaller family market that comes to our site. We do have international traffic, but our largest audience is US based.

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Jay’s Answer:

  • Travel In Style With Confidence
  • Explore Unique Destinations
  • Get Away From It All

Layer Your Presentation: Performing

Layer Your Talk With Passion
(Photo by Sanctu)

In two previous articles I covered the basics for writing your presentation (“Layer Your Presentation: Research“) and practicing your presentation (“Layer Your Presentation: Practice“). In this final article in the series, I cover the details of actually giving a great presentation.

Dress for success. The rule of thumb is to dress slightly better than your audience is dressed. If you dress down, you run the risk of a bad first impression. If you dress too nicely, people might assume that you’re not “one of them”. Feel free to break the dress rule – but with awareness.

Bring backups. Technology snafus happen all the time – so plan for the worst:

  • Assume your slides are never sent to the right person for display.
  • Assume your printed speech may be wet, missing pages, out-of-order, or misplaced.
  • Assume your teleprompter text isn’t showing the most recent version of  your speech.
  • Assume your nice shirt or dress will have an obvious stain on it.
  • Assume you won’t have time to eat before your speech.
  • Assume you’ll get stuck in traffic or get lost in an unfamiliar city.
  • Assume the lights will be hot and the room’s temperature will be uncomfortable.
  • Assume your microphone’s volume won’t be set correctly.
  • Assume there won’t be a glass of water to quench your dry mouth.

Be humble. Yes, someone asked you to speak. But remember that it’s unlikely about you – it’s about what your speech can do to help the event. So, be sure to proactively thank everyone on the production team – no matter how lowly they might appear. The production team are the unsung heroes – and you want them to root for you to succeed.

Remember to smile. For me, it’s hard to smile during a talk when I’m thinking about the myriad of other details to get right. A genuinely happy smile will likewise make your audience smile (from mirror neuron patterning) – and they’ll remember your presentation as more enjoyable.

Trying to perfect all of these steps on your first presentation is likely to be overwhelming – at first. I encourage you to gradually add more of these steps to your performance as other presentation skills become more natural.

Widgets, Plugs-In, and Privacy – Oh My!

Widgets, Plugs-In, and Privacy
(Photo by Josh Hallett)

No doubt you’re aware that many websites have tracking tools installed that allow the website you’re visiting to identify you (what browser you’re using, your IP address, language, mobile device used, etc.). And you’ve likely even installed some analytic software (such as the free Google Analytics) to likewise give you information about your visitors. But who’s gaining from this (inexpensive) technology?

Did you know that some of the widgets and plugins you might be using may also be sharing information about your website to a 3rd party, without your knowledge? I noticed this when I installed Privacy Badger (a free browser add-on that identifies who’s tracking you and allows you to turn on/off various tracking on a site-by-site basis). When I visited my own site, I noticed that there was a tracker that I didn’t recognize. After a bit of digging, I realized it came from a free plug-in that I installed and that further research confirmed that the company was offering the plug-in for free because it was collecting data about websites, and selling that information to a 3rd party. I removed the plug-in, because I believe that such business information is mine to own, and for me to distribute as I see fit (and profit from).

(A reminder: by depending on another site, you’re unnecessarily slowing down your own website’s loading time. A slow load time not only affects viewers but also web feeds, and website search engines.)

So, even if you’re not privacy-paranoid, don’t give away some of your key business metrics. You’ve worked hard for all your success.

Company Name Ideas

 I’m starting a Renovation / Property Investment Company, and I need help with a couple name ideas. The name should not limit the company to just the above mentioned. But the main focus of the company will be property renovation / investing.

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Jay’s Answer:  Why not create an “umbrella name” (something like XYZ Corporation), and have different names for each division (property management, renovation, etc.)? That will allow you to have better names that are more targeted to your prospective customers, rather than either creating a generic name (which doesn’t mean much) or a limited name (that you may soon outgrow).

Name For Handcrafted Jewelry

I have a jewelry supply business that is growing well. My youngest daughter (11) has her own beads and supplies and makes mostly bracelets that she sells at school by word of mouth.

She seems to make things that other teens/preteens like and will buy, and she has good business sense – she has her own pricing strategy and she doesn’t apologize for her pricing. If someone thinks she charges too much, than as far as she is concerned they are welcome to make their own or buy elsewhere. She takes “no” in stride and moves on.

I’ve told her that as long as she tracks the supplies she takes from me (to make my inventory tracking easier), that she can use my supplies. She wants her own Etsy and I’ve explained the costs involved, talked about how she’d have to consider those costs so that she may have to charge more for the same item online than offline. She’s never had to buy her own supplies, because when she gets gifts, they are always jewelry supplies! (And not from me!)

I’ve showed her around my site and let her know that while I’m willing to teach her how to list and set up her site, take good pictures, fulfill her orders, etc… that she has to be willing to learn and take on those responsibilities plus packing orders daily after school.

We also talked about who her online customers would be. There may be some teens browsing Etsy, but customers need a way to pay online, ie credit card, debit card, or PayPal. So she’ll have to focus her marketing towards adults who are buying for teens, which is different than what she is doing now.

My other daughter is 15. She also likes to make jewelry and wants to be part of it, but truthfully, she’s not the stick-to-it type like my younger daughter. I think that Emily being the backbone and Ashley helping when she takes an interest will be okay. Since neither are going to “invest” anything except time, they will profit from the items they make – if Emily makes it, its her money, if Ashley makes it, its hers as far as the sales go. If Ashley does end up committing more, that may change.

Emily’s initials are EKA and we’ve though EKA Designs. Etsy’s tough because so many are already taken.

If you have any thoughts, the girls would appreciate it! Something they can grow with and would still work if they “split” would be best.

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Jay’s Answer:

  • emilysteens
  • 4teensbyteens
  • dontapologize
  • noapologies

Combining Company Names

I have the rights to two company names. Legacy Plumbing and Don Huckaby Plumbing(DHP). Don is my father and retired, I bought him out. DHP has been in business since the 1970’s, and has been all service and repair since 2003. I started Legacy in 2003 and have a large new construction business. I want to combine the two names. Huckaby’s Legacy Plumbing?

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Jay’s Answer: I’m thinking that by combining the names you create more of a mouthful, and a name that may be harder to remember. I’d recommend that it would be better to gradually combine the two, but under the name that has a higher “stature” in your region. For the “other” name, you could say “A division of ….” – or keep the names separate to serve different markets.