Tagline For An Indoor Playground/Coffee Bar

I am opening an indoor playground with a cafe/coffee bar in (rainy) Oregon. I am focusing on parents so to make it a relaxing play environment they will want to come back to with their children and at the same time offering a fun play experience for the children. The name of the business is The Playroom. Any help would be greatly appreciated. Thanks!

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Jay’s Answer:

  • Relax! Let you children play!
  • Enjoy The Drip. Kids Fun Zone.

Medical Office Offering a Painting Class

I want a catchy name for an art class being offered to patients. This is a way for sick people and their families to take their minds off the illness, so I do not want it to be too serious, but get the point across. The class is similar to the ones offered in restaurants/bars, everyone will paint the same simple painting. There will not be alcohol offered, but there will be snacks. The whole point is to get people together to offer support and have a laugh while doing something fun.

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Jay’s Answer:

  • Paint Your Future
  • No-Pain Painting
  • Art Heals

The Power of “About Us”

About Us and Your Website(Photo by Dita Margarita)

No doubt you’ve spent a lot of time optimizing your home page: it’s attractive, it has a clearly stated benefit and a strong value, and is search engine optimized. Your “About Us” web page, however,  is likely to be an afterthought. It’s a commonly missed huge opportunity.

When someone is thinking of purchasing from you, before clicking the “buy” button or calling for a consultation, they’ll want to feel confident in you and your company. So, they’ll look at “About Us” to build trust. Think of this page as an interview, where you answer their concerns so they think “Okay, I believe in you”.

Here are a few of the questions that your web site visitor is likely to want to have answered:

  • Are you an expert?
  • What are you an expert in?
  • What else about yourself is “interesting”?
  • What are your plans for the future?
  • Who is your ideal customer?

Don’t try to sell your product or services on your “About Us”. By focusing on why your customer can trust your skills and advice, you’ll move your sale from “possible” to “likely”.

Love/Hate Your Marketing

Love Your Marketing(Photo by jonhoward)

We focus so much of our marketing efforts to get people to “like” us. But it’s not enough. It’s too safe. It’s not memorable.  But what else is there?

Your goal is to have your clients immediately love or hate your marketing.

If they love it, they’ll buy from you (and recommend that others do so as well).
If they hate it, then they won’t come back (and not bother you again).

What we too often do is focus in the middle-ground, those that can “take-it-or-leave-it”. But these people often don’t become your customers, because by the time it comes to purchase a product or service like one you offer, you’ve been forgotten. Instead, people remember those that they loved (that’s why Yelp uses the phrase “People Love Us On Yelp”)

You can’t be all things to all people, and you can’t convey passion for everything. Instead, focus on sharing your passion, engaging your customers and build a clear emotional response to your offering.

Play-based Nursery School Needs A Tagline

I am updating the logo and tagline for a play-based preschool in an affluent community, where education and learning is equally important. We are considering options like, “Educating Through Play” or “Happy Kids Learn Through Play.” Is using the term “Happy Kids” too cliche? Or another option is “Where Play time is Learning time.” Does you have a favorite and/or think of something better?

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Jay’s Answer: Here are a couple of suggestions:

  • Play More. Learn More.
  • Play Unlocks Learning

Revitalize My School Enrollment

I was running one professional ACCA institute and at the end of the day it stopped for some difficulties like some teachers due payment and student turnover and less new admission. now i wanna have this back in form again. Please do advise how shall I proceed for most cost efficient  advertisement as my first challenge is money!

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Jay’s Answer: To get things re-running, you need to start by doing some research about the past:

  • What specifically occurred to make people stop signing up?
  • Who were taking classes?
  • What was the profit for the classes per student?

Then, you need to understand what’s changed now:

  • Where are people signing up for similar classes?
  • Why do they NOT choose ACCA?
  • How can you create a sustainable budget?
  • Are other ACCA institutes experiencing a similar slowdown in business?
  • What have they done?

These actions don’t take money. They take time – which you likely have a lot of. Once you understand the past and present, you can start investing in your business future.

Name My Indian Wedding Planning Business

I’m starting a wedding planning business in India. Since I’m new to this, please suggest me some sweet names & also few marketing tips for my business.

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Jay’s Answer:  Congratulations on starting your new business. The best way to market yourself is to first clearly identify those who might be interested in what you’re selling. Where are they located? What age? What gender? Why would they hire you instead of your competition (or doing it themselves)? What makes you special? These seemingly simple questions are the core for your marketing strategy. Everything you do in your business (including naming it) should align with the answers to your questions.

Show Your Customers

Show Your Customers In Your Marketing(Photo by utpal)

Does your marketing clearly state who your customers are likely to be? If not, be specific in stating who is likely interested in what you’re selling. Once stated, the next step is to build social credibility. Can your prospective customer see themselves in your offering?

Since numerous psychological studies have shown that people have a propensity for preferring to look at people “like me”, make sure you don’t simply say who your target audience is, show them. Where possible, show your (prospective) customer demographics. What is their gender? Their age? Their race? Their weight? Their attire? The more people can imagine themselves with your offering, the easier it’ll be to sway them to buy from you (all other things being equal).

A picture (or two) can be worth a 1000 sales.

The Power Of 3

Prove Your Marketing Worth(Photo by Sarah Witherby)

If you say “I’m the best Realtor”, why should someone trust you? Maybe you even have a long list of testimonials, where everyone writes, “She’s the best!” – is that enough to convince someone to trust you? In a world where anyone can publish their thoughts and beliefs and get followers, how can you prove what you say is true?

Use the power of three to triangulate your proof.

The power of three means you need three distinct types of information to make your case. Having three testimonials is great, but not enough – since you may be good at influencing people to write you testimonials, but bad at producing results. So, besides testimonials, what other proof can you highlight?

Statistics showing your results is more proof. If you’re a Realtor, you might show how your closings are 25% faster than average or you’ve sold more properties than your competition. But since statistics can be manipulated (remember the quotation “Lies, damned lies, and statistics“?),  statistics alone isn’t enough. But testimonials + statistics paints a stronger case, but still not an airtight one.

What other “angle” of your efforts can showcase that you get the work done, as promised, and with integrity? You might showcase how you help those that have no vested interest in your work, but whose lives you’ve changed. For example, you might showcase charities you actively volunteer for or non-profit organizations that you have leadership responsibility for. Showcasing volunteering alone shows a caring spirit, but not necessarily an effective one. Showcasing volunteering and testimonials shows that you’re a “people person”, but not necessarily a bottom-line producer. But showcasing volunteering + testimonials + statistics proves your point.

The power of three won’t suddenly bring clients to your doorstep. But it will remove all doubt of what you can do for them, and allow you to convert prospective customers into future testimonial-writing clients.

“…You know, if one person, just one person does it they may think he’s really sick and they won’t take him. And if two people, two people do it, in harmony, they may think they’re both faggots and they won’t take either of them. And three people do it, three, can you imagine, three people walking in singin’ a bar of Alice’s Restaurant and walking out. They may think it’s an organization. And can you, can you imagine fifty people a day, I said fifty people a day walking in singin’ a bar of Alice’s Restaurant and walking out. And friends they may thinks it’s a movement….”

– Arlo Guthrie, “Alice’s Restaurant”

Granola Business Name

Hello, I am purchasing a small granola business (the granola is gluten-free and vegan). The name of the company is Courser Farm Kitchen. I am trying to come up with a new name, but am having a hard time! I don’t want the word “granola” in the name, in case I decide to add other products. I do kind of like the word “kitchen”. I’m struggling to decide whether I want more of a classy, serious name, or something more on the catchy side. I think something catchy can help a business succeed (example Bear Naked granola, what a great name!) but I don’t want it to sound cheesy either. I thought the word “Krunch” or “Krunchy” could work but not sure what else to add to that. I would really appreciate any tips or suggestions! Thank you!! Vivian

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Jay’s Answer:  If you don’t want granola in the name, you probably also don’t want crunchy in the name either – since you want room to grow.

If you’ll still be keeping the business in NH, selling to a regional audience, then why not capitalize on your region: Live Free! Foods or White Mountain Kitchen?