How Can I Help My 7-Year Old’s Lego Business?

My 7 year old son has been bugging me for quite some time to help him start an internet business. I thought it might be a good lesson in business, so I agreed. He decided he wanted to do a Lego site and sell Legos. I set up a blog for him on blogger. He made up a domain name and created a tagline. He is making video lego reviews, making and sharing Lego creations, and giving out lego tips. (I actually think he is pretty good – but that could just be me being a proud mom). I saw that you could become an affiliate of Amazon, so we did that and created a lego store. I also put adsense on there for him. Now of course we’ve got to get people to come to the site. We just put up the site up last week, which is at What suggestions do you have to let people know of this site? I’m pleased with certain results, but I’m not pleased with the conversion to revenue (zero).


The problem is that his store is selling a commodity product with no value added. This is causing a disconnect between your visitor and the site.

Here’s my thinking. A 7-year old. That’s interesting. I look at the site. Watch the video. And see that he likes certain sets and think, I can buy those sets elsewhere. He’s not selling sets that he designed or instructions for converting existing sets to something more appealing.

The “hook” of your son’s age/perspective is great. But selling something generic isn’t. I would consider a different notion. Instead of trying to sell sets, try to increase traffic to the site. Then sell ad space. Play with the PPC keywords to increase traffic. Get the site listed on other kids and Lego sites. Have your son become the Lego equivalent of movie reviewers for the young crowd. That will help on 2 fronts: opinions are interesting to readers and it may help to attract interest from the Lego company itself (which you son currently would love to work for).

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