I am currently looking to start a small business. I am struggling on a name. Its going to be a baby shop. I am going to carry baby carriers, diaper bags, clothing up to 5t, shoes, and anything that I see a need for in my area that you just cant run out and get. I am going to start small and work up from there. I was thinking of the name baby days, what do you think or do you have a better suggestion?

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Jay’s Answer: The problem with names is that it’s not enough to bring in the people. For my clients, it’s actually one of the last pieces of the marketing puzzle. The first is a targeted marketing strategy, identifying who the target market is (demographics & psychographics), what makes you unique, your competition, etc.

A name is just a name – but the meaning behind the name, the experience people get, the word-of-mouth you encourage – that’s what will create an everlasting business. Far too many people spend the wrong amount of effort on just the name to create “wow”, and never create a vibrant business.

Here are some ideas to get you thinking:

• Raising Baby
• Bringing Up Baby (perhaps a tie-in to the 1938 comedy?)
• Bay Bee Essentials (If you’re located near water. Pro is it gives you a strong logo. Con is that it’s a little obscure)
• Lil’ Essentials (Slightly obscure – people may not connect “Lil’ to mean Little”)
• Quick! Baby Stop (or Baby Shop) (a play off of Stop & Shop Markets)
• Amanda’s Babies
• Little Hands and Feet
• The Little Baby Store