How To Promote Products During Ramadan?

I am working in a retail company for building materials. It’s located in one of GCC and am preparing for holy month promotion for Ramadan would you please help me to find a theme what we can do in Ramadan for attracting customers and what will do for a good advertising campaign since our business is so far from this month but still i have to work on this project.

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Jay’s Answer: I wouldn’t use “Ramadan” in your promotion, since the goal of the holiday is to focus your attention on God, not on worldly activities. If you feel you must, then advertise that you’ll donate a large % of your profits during Ramadan to your local charities (since it is a season of sharing).

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