I work with a Telecom Service Provider who is launching their services very soon in the market. We have received a list of Vanity/Fancy Mobile Numbers that are available for us to use to create some impact – in terms of revenue, subscriber growth or even PR/Goodwill. Could you give me some Out-of-the-Box suggestions on how to use these numbers?

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Jay’s Answer: Have a nationwide contest. People write an essay on why their company or non-profit should get these numbers (publish them for all to see). The winner gets not only the numbers but also free telecom for a year. Nationwide voting will follow based on your selection of the top entries. You could also charge a nominal fee for entrants, with 100% of the monies raised going to a specific charity.