I’m putting together a marketing/PR proposal for a 3-person law firm. I’m coming up with various ideas to promote any of the three of them, but particularly need help with the one who does business law. She’s thinking she’d like to speak at business conferences (what kind? no clue), as she’s a good public speaker. She obviously needs to develop more relationships with more businesses.
Jay’s Answer: Who would be her ideal client? That’s who she needs to talk to. It may be local small businesses, larger corporations (who may have representation in-house but need specialization from time-to-time), franchises, etc. Once you better understand what type of law & for who, then find opportunities for her to be in front of many of these people at the same time – conferences, magazine articles, webcasts, etc.