I am doing a direct mail campaign for cabinets. I used a company to narrow my demographic to consumers with a net worth of 125K. My cabinets sell between $8,000 – $12,000. I don’t have any financing set up as of now, which is why I am targeting a high end customer. I am looking for a good message/catch to get the customer to call, email or come in. Any ideas? Thanks in advance

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Jay’s Answer:   Focus the message on why/when your prospective clients will want YOUR cabinets. Are they made of sustainable hardwoods? Do you reface the cabinets in a day? Do you specialize in exotic woods or design one-of-a-kind cabinets that fit unique spaces?

Instead of focusing your message on the consumers, why not make some direct connections with people likely to recommend your services – architects and high-end builders?