I am about to open a bridal shop. I am looking for your precious ideas on how to promote it. For example for a product people may say buy 2 get 1 free. What such things can i do to promote my business? The bridal wear shop is for rental bridal gowns, veils, tiaras etc. Now I am looking for a better way of promoting it. Jay, I believe to have quality products than those of competitor. And the shop layout, comfort and decor is far way better than competitor’s.

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Jay’s Answer: If your environment is better, then offer free appointments for (qualified) brides-to-be, with catered finger foods (to highlight your environment). Perhaps co-market with local caterers who might be interested in catering the wedding itself – creating a nice win-win opportunity for everyone.