Marketing my Safari Company

Please advice me on how to market or make interested clients find my safari company that i want to start in a few weeks from now.

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Jay’s Answer: As I see it, you have two basic problems:

  1. having people who are looking find you – and –
  2. having these people choose you (instead one of your competitors).

My suggestion is to start with the second point first – once someone finds you convincing them that you’re the perfect choice for them. Once you’ve achieved that, then you can get more website traffic and/or phone calls. Otherwise, you’ll spend money getting initial interest but not having anyone sign up.

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