I have launched a lock screen app that pays the users every time they unlock their phones or view the content. The rewards are in the form of mobile top ups, discount vouchers and cinema tickets. Can I get some innovative ideas about BTL (Below the line) activities of this app?

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Jay’s Answer:

• Can you co-market with another app maker?
• Can you co-market with local cinema and/or mobile cell-phone providers?
• Can you use location-based push advertising?