Headlines For Internal Newsletter?

Names + Taglines

The company is into telcommunications & Broaband, Internet, IPLC, WLL, NPLC, MPLS, Wi-max for Corporate customers, about 30 locations through emailers in PDF format -target audience is 1500 internal employees India & International. Newsletter is finalised with above mentioned Subtitles & articles , just wanted to check if we could do some brainstorming to come with unconventional names than the usual names.

Want creative unconventional headers, Alternative to the ones or the following mentioned below:-

  1. From the President’s Desk:
  2. CEO Speaks:
  3. Chief Operating officers Message:
  4. Updates:
  5. Accolades:
  6. Customer appreciations:
  7. From the horses mouth:

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Jay’s Answer:

  1. Broadcast from the President
  2. Broadcast from the CEO
  3. Chief Operating officers speaks
  4. Downloads
  5. Great Connections
  6. Our Network Speaks
  7. Random Packets

Does Rebranding Work?

Services

I work for a company in Nigeria. It started off as a web company with its head office in the states. Because the web industry is just picking, my company had to diversify into the advertising industry which is kinda related to web designing. Anyway we are doing a major rebranding for a telecommunications company. we’ve done the pre-launch and launch and are at the post launch stage. in the course of some personal research on what some professionals think about it; they were impressed but want to see if it will effect a change because i was told this isn’t the 1st rebranding exercise they’ve done and the major problem is their services and product. is there anyway my company can influence our client so that the whole marketing communications strategy isn’t a futile effort?

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Jay’s Answer: Your clients are asking for proof that your rebranding will work. The truthful answer is you have no idea.

When re/branding, you are telling your prospective customers a message and hoping that they will purchase your product/services. The reaction of your market is complex: based on the copy, the placement of the message, the history of the company, the visual, the offer, the prospect’s “experience” communicating with the company, repetitions, and luck (sometimes the right message gets in front of the right eyes for random reasons).

If your company has a history of other successful work, then they will help build your credibility. Better yet, if you have statistics showing that your recommended colors, graphics, copy, (etc.) produced measurable benefit, even better.

How you can best serve your client is to provide tracking to all of your rebranding efforts. How did people find out about the product/service? What message resonated best? What web pages were the most effective?

Another idea is instead of providing a full rebranding effort, start small and test. Show that your first action produced measurable results, and continue to evolve. You can always focus test, but the best results are always real-world. Split test your copy/website/ads.

Show your client that you’re willing to do what it takes to make them successful.

If the problem is that the client’s product/services aren’t so good, then you have other issues:

  • You can tell your client the truth, that unless they change their business nothing they say will really matter (and each time they rebrand fewer and fewer people will believe them). This will keep your integrity high, but might lose you an important client.
  • You can help your client to improve their product, so it’s more than words. You might need to bring in a business consultant to help them understand where there problems are. This will keep your client, and help them to improve.
  • You can do nothing, and take the money, and watch the company continue to do poorly. This will keep a client, but won’t help your portfolio.
  • You could commission a survey to uncover public perception, and present it to the company. This will be impartial information that will help them to fine tune both their actions and your rebranding effort.

Maintenance Review Company Tagline?

Names + Taglines

The company name is Maintenance Operations Program (MOP) (www.mopinfo.ca). We perform building maintenance reviews. We do not perform the maintenance. We are looking for a short tag line for magazine advertisements.

One suggestion is “Get on the Right Track”

We are hoping to include that we do reviews in the tag line.

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Jay’s Answer:

  • We Find Small Problems Before They’re Big
  • Isn’t It Time For Your Building’s Checkup?
  • Our Reviews Protect Your Real Estate Investment

How To Promote An RV Resort?

Publicity

I am promoting an RV resort. They are selling RV sites and want real out of the box marketing ideas. HELP! So far I have:

  • Start a suggestion box for your employees, soliciting innovative marketing ideas. Some of the best and most creative ideas come from people who are involved daily with various aspects of your business. Give a $100 award for ideas used.
  • Free Weekend Getaway to the new Buyers
  • Offer a wine club membership
  • FREE camping equipment or fishing gear for the new Buyers
  • Raffle off a RV site. Sell the raffle tickets

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Jay’s Answer: You could focus on people who’ve never RVed. Rent them the RV & the space & the experience. Offer them RV-ing lessons, if they’re interested (how to drive, rent vs. buy vs new/used, etc.).

Focus on a niche – families with young children, wedding parties, office retreats, singles weekends, etc. Now you can focus your efforts on attracting the niche, rather than selling RVing.

A video showing the full-experience of your resort.

A cost-comparison of your resort vs. a hotel.

Offer free wifi, and attract entrepreneurs who want to travel but still be connected to the office.

What Should I Name My Personal Training Business?

Names + Taglines

I have just qualified as a personal trainer, and I am looking for a great Personal Training business name. All the names and taglines I have thought of have already been taken.

My strengths are great customer service, very friendly and positive attitude, I can connect very easily with people, and I am a big believer in a strong mind. Could you advise of a few business names and taglines?

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Jay’s Answer: Are you looking for a web domain name or a name for your business?

Your strengths aren’t specific enough to attract clients – they should be a given for any personal trainer. What specific talents, techniques, or background that you have that people would care about? Names & taglines are used to tell people about your offerings and must fit like a “glove”.

Also: Where are you located? And what names are you attracted to (and why)?

How To Convert Website Tryers Into Buyers?

eMarketing

We are preparing to release a new, online service that will be used by both paying and non-paying users. The difference being that paying users get more ‘goodies’ (services & capabilities) than non-paying users are getting.

Based on the fact that we’ll have people who can ‘use’ our program on a limited basis and without charge, we’re trying to find the best way to help interested users become paying users.

I’ve seen a number of mechanisms that do this kind of thing . . . but I’m honestly not sure what will be really effective vs. something that is based more on the artistic decision of a website or graphic designer who is less of a marketer and more of a designer (no offense meant by saying that, BTW)

Our service is provided through a very robust online application that any user accesses via their browser. We can get eyeballs to go there, but once there, we want those who are qualified to become paying users … to do so.

To help manage the risk of making a bad decision, we are very happy to offer a limited time, risk-free use of our service . . . e.g. a 14 (30?) day free trial . . . so the prospect can better determine if the value proposition we claim to offer is real or, something less.

We also don’t believe in any long-term commitments. The fee to use our service is a month-to-month fee. If you don’t use it, you don’t pay for it. Simple. No hassles.

Our mission is to make our clients so dee-lighted with our service that not only won’t they leave, but they’ll bring their friends and contacts over for a healthy sampling of what we offer.

Can you suggest any especially critical things to be sure we DO and/or DON’T on the website / in the online application to maximize the conversion of tryers into buyers?

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Jay’s Answer: Your first round of tryers should be restricted to the number of people you can actively interact with. During this phase, you’ll be testing the system, and building your FAQs and creating instructional videos for common problems people are having. You need to hold their hands well.

Once you’ve ironed out the basic system, open the doors…slowly. Make it invitation-only initially, so there’s a pent-up demand (but also so that you can continue to refine your “excellent customer service”). The forum for the website should be open to all so people can start learning about it, but only members can post feedback.

Depending on your free/for-pay application, you can do many things. For example, free versions can’t print, can’t save, or when printing or viewing onscreen there’s an advertisement (not annoying, but visible). You want the prospective buyers to clearly know how your tools work, so don’t cripple the functionality – let people see the power, but just make it annoying enough to encourage tryers to move to buyers. A tryer might be a big influencer to other buyers, so let tryers play.

You might actually offer 3 levels: free (anonymous), free (registered), and for-pay (registered). The free (anonymous) can simply show up and start using it (if they know how). The registered people get access to training materials (registration is nothing more than their name & email so you can use an autoresponder to begin a dialogue).

Golfing Hole Sponsorship For Architecture/Engineering Firm

Publicity

We quote ourselves as being the one firm – start to finish. Golf tournament coming up and we are sponsoring a hole….looking for fun ideas/games that would highlight architectural services.

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Jay’s Answer: You could place images of buildings you’ve designed around the green, and have prizes for hitting the “buildings” from the tee.

You could build a skeleton home out of 1x2s (or 2x4s). Instead of windows, place metal panes (that would “ring” when hit). Again, a prize for hitting the windows.

Business With Passion: Neal Gottlieb

Videos

Trailer:

Neal Gottlieb, started Three Twins Ice Cream in 2005 with $75,000 in lieu of returning to business school. The company started with one small shop in a tucked away San Rafael, California shopping center that Neal manned himself, without the luxury of any employees for the first few months. The company has grown rapidly from its humble beginning and now includes 2 stores, a farmers’ market business, bulk ice cream for restaurants and cafes and packaged ice cream for supermarkets. Three Twins will soon open a dedicated organic ice cream factory in downtown Petaluma that will allow the company to produce exponentially more ice cream and gave Neal a good excuse to buy a forklift. Rumors about a San Francisco location that is in the works can neither be confirmed nor denied, but you should look for it in Spring 2009 (at 254 Fillmore Street, San Francisco). When not plotting and scheming, Neal enjoys reading, travel, spending time with his adorable nieces and cozying up with a nice glass of red wine.

Website: Three Twins Ice Cream
Phone: (415) 577-0144
Email: threetwins@gmail.com

Business With Passion TV Show Logo

Need Tagline For A Wedding Planner

Names + Taglines

I am thinking of the business name Supreme Occasions (supreme is the name used in all our family businesses and so I wanted to carry on the tradition) for my wedding planning company. I am having a hard time coming up with a tagline. I know I want it to sort of play on the word supreme, but not too sure how. I’m running out of time, so this is somewhat important to me.

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Jay’s Answer:

  • The Best Weddings Are Planned
  • We Plan Worry-Free Weddings

Ideas Needed For a Surf Store Launch

Publicity, Starting Out

I’m opening a surf store in April, selling clothing to a target market of approx 25-35. I do have some money set aside for launching the store but it’s pretty tight so any ideas for creating a buzz around the store without spending very much money would be greatly appreciated! Especially any slightly ‘off the wall’ ideas.

Secondly, bit of a space problem.. I’ll be holding a launch party which we are looking at having over one hundred people turning up to. The problem is, the store will only hold fifty.. I thought about having a lunch in a bar instead, but then that seems slightly pointless.. Any ideas?

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Jay’s Answer: Hold the launch party in the parking lot and continue it into the store. Setup the parking lot as an ocean. Ideas include: get a big “jumpy” structure (that’s a blow-up wave), inflatable aquatic animals, jellyfish helium balloons, park boats in the lot, etc. That will set the “scene”, and that’s where the food, music (surf, naturally) will be. Allow people into the store in groups at “high surf” only (every 20 minutes), and have the undertow pull people out every 20 minutes, to create movement. Consider having fashion shows and/or a costume contest.

As for buzz – I don’t know your location, competition, or what will make your store unique. But consider creating a series of very short videos about surfing and posting on your website, etc. Show surf movies 24/7 projected on a wall the public can see when driving by. Offer local surfers a discount on your store if they bring in their surfboard that has your advertisement on it (so when they are surfing, people see the ad).