Need a name and a tag line for a Mormon babysitting app. Could have the word “bees” in it. Not missionary. This is a population that usually has many young children, and are looking for a member of their tribe that they can implicitly trust to watch their kids on their date nights.
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Jay’s Answer: Why not M-Babysitter (like J-Date)?
My foundation (Keith Jones Atheletic Memorial Foundation located in Wendell NC) is putting on its 2nd gala and we did not have a theme for it this year we wanted a theme and/or a name for it. Our foundation was started because a 13 year old boy was killed by a hit and run drier while standing at the bus stop. In his memory we sponsor and provide funding for children and teams to play sports. We also work with the Girls and Boys club monthly and we give out a “Good Character Award”. Any suggestions?
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Jay’s Answer: Why change the name? If your foundation’s name is well-known, consider “KJ’s Gala”.
Our wealth management company is turning 70 in 2019. Looking for creative ideas separate from a new TV spot. Anything involving client giveaways, employee event, collateral in branch offices (historical timeline), etc….
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Jay’s Answer: Realize that your (prospective) customers really don’t care about your anniversary. In some cases longevity connotes “old and stodginess” for a business, so it’s doubly challenging.
If you want a public celebration, then have 70 winners of prizes or help 70 charities in communities or help people who are 70 years old, etc.
I am looking for a creative and fun name for an all day, adult only amazing race type scavenger hunt. It is a charity event for the Wallingford Community Women’s club and it will be held in the Spring.
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Jay’s Answer: Consider:
I am a newly elected District Governor for Rotary International. We public a monthly newsletter to our members. I will be writing a short message each month. I would like a tagline to head my message. Our Theme for this year is Rotary:Making a Difference. I am located in Northwest Florida. We have approximately 2700 Rotarian members. 50 clubs.
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Jay’s Answer: Realize that your (prospective) customers really don’t care about your anniversary. In some cases longevity connotes “old and stodginess” for a business, so it’s doubly challenging.
If you want a public celebration, then have 70 winners of prizes or help 70 charities in communities or help people who are 70 years old, etc.
Well, Here in Pakistan its very difficult for software marketers to sell products or services using digital marketing tools so i need some help because as an startup i need some good suggestions.
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Jay’s Answer: If your software is much better than the competition’s, then approach clients who are using your competitor’s software for a discounted “upgrade”. If you’re selling custom software, then I would encourage you to focus on niche markets that may be underserved: non-english speakers, NGOs, etc.
Have a car dealership that wants to put an ad in our spring, home and garden edition. Any ideas that would tie in a car dealer (new and used) in to spring?
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Jay’s Answer:
“ITISWELL VOLUNTEERS” is a God fearing charity, to offer the most affordable and top quality volunteer opportunities. Headed from the based of great mountains in Tanzania, Our plan is to place volunteers where there are highly needed and respected either free or little payment in Developing countries.
We plan to start placing volunteers in Tanzania but later will expand in all developing countries.
We plan to place 75% international volunteers and only 25% locals. We are highly seeking top eye catching slogan to help us market the charity in developed countries (USA, UK, etc.). Please help us.
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Jay’s Answer:
I want to open up a bikini or more a swimwear store online. I just struggle with a name for it. I will be selling bikinis, towels, throws, etc. I had the idea of involving a word related to the sea like ocean , aqua but also words and animals I like such as kittens, wolves, foxes, or envy, Rose, vixen. My inspiration for bikini sites are Tiger Mist, Tobii and Missguided. You can look at their sites for the kind of vibe I want for my store.
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Jay’s Answer: Why not “Seaside Kitten” or “Ocean Vixen”?
The name itself won’t mean much initially until people associate your name with a visual.
I have just joined a bootstrapping IT firm as partner. Now the company provides a number of services like web development, app development, and ERPs etc and has many solutions like management softwares for School, Hospitals and Restaurants etc.
Basis profitability and competition points of view, I would like to focus on ERPs and the ready solutions and not on web/app development. Now the question is that with limited money, how do I run campaigns for awareness and lead generation for these individual services/solutions? This company is in Jaipur- a non-metro tier-1 city of India fyi.
As of now, my plan is to start with School Management system, generate leads from cold calling the decision makers(free of cost), pitch our solutions to them and get some money. Use that money to create visibility using FB and google ads (for other solutions too). Plus, some BTL stuff (standees, brochures in newspapers) in office/school areas. After that, we can start going to events which we can use to increase awareness about our brand as well as for networking. What do you think? What else I can do?
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Jay’s Answer: Focus narrowly on a niche, and become the expert on their types of needs. Then, leverage your niche expertise on another niche. Trying to do everything for everyone is a recipe for failure with limited resources.
Given you’ve tried to reach out to principals with zero response, I don’t imagine that simply showing up will produce any better results for you. Instead, have you met with a group of principals to understand what their needs are, what their buying cycle is, and how/why they’d consider switching to an unknown system such as yours? These types of meetings are called “informational interviews” and the purpose isn’t to sell (to talk), it’s to learn (to listen). Once you know more about their timing needs and decision making, you can market in that timeframe. It may also be the case that you need to market to the school board, rather than the principal. FB may be appropriate for the school, but it may be better to use professional school journals/newsletters, etc.