I do photography work, but I also do graphic design. I enjoy each of them equally well.

For a business name I have been thinking of: (Example) “Jane Smith Studio” and under that having two branches “Jane Smith Photography” and “Jane Smith Design”.

I could use any variant:
Photography & Visual Communications;
Images & Design
Photos & Art
Pix & Visual Art
Photography & Graphic Design

Do you have any thoughts on the matter? I would appreciate hearing from you if you do have some ideas.

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Jay’s Answer: It seems pretty straightforward to me, if you’re committed to a single business name. My only suggestion would be to use “Jane Smith Graphic Design” to clarify what type of design (clothing? Web? ) you do.

From a strategy perspective would the same group of people be interested in both your photography and design businesses? If not, then I encourage you to create separate businesses for each (as a minimum, with their own websites). Why? Because on your website, when people arrive to your home page, what message will you quickly show them? If you’re talking to 2 different audiences, half of them will quickly feel that you’re not talking to them. Then they’ll likely move along.

I work as a consultant with new businesses and existing freelancers, entrepreneurs, and small business owners (average of 0-20 employees) to develop and execute their branding and marketing strategy. While I have clients from many industries my largest segment tends to be freelance photographers, graphic designers, and writers, and small businesses like coffee shops and local restaurants for example. Several years out I would like to have a few employees in house, right now I refer out to other freelancers that offer services that my clients need.

My goal with each client is grasp who they are and what their business goals are and then develop a workable plan for execution as many of them are incredible at what they do but have no idea how to brand themselves or bring in clients.

While I’m good at what I do I’m finding that I have absolutely no gift at coming up with names!

I would like a name that is relatively short and preferable ends in a strong consonant. Professional but not corporate sounding. Once of my big selling points is that I’m very eco-friendly (ie, marketing pieces are on recycled paper with eco-friendly inks, digital instead of printed records, we compost all paper waste, percentage of profit donated to different non-profits or charities every month, just a few examples) and while not necessarily a deal breaker a name that has an earth connection would be a positive.

While I love the sound I would like to stay away from marketing industry buzzwords like ‘integrate’ and ‘elevate’. One of my favorite names which is already in use is ‘Taproot’ to give you an example. A name that is easily spelled is also important. I would also be open to names that are more abstract.

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Jay’s Answer:

• Deeply Rooted (Marketing)
• Branching Out (Marketing)
• First Blossom (Marketing)

The current salon has bad reviews on the internet. So a name change is important with the change of ownership. It is a unisex salon with hair, nails and facials. I am not sure what is the current client age group. I would like to target the 20 to 30 year olds. The emotional benefit for coming to this salon: feel good, look great.

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Jay’s Answer: Are you simply hoping to avoid the bad online reviews, or are you doing something to remedy the problems the reviewers mentioned?

• New Leaf Salon
• Who Does Your Hair?
• Pump Up Your Volume

Please suggest me a good tagline for my company name InvestInsure Financial Services. Company basically deals with Life Insurance. The main clients are between the age 25-45.

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Jay’s Answer: We’ve Got Your Future Covered

We are photo studio and print company. We are currently looking at a summer promotion to members of a community by giving a free photoshoot and and free print. What interesting tagline can we place on our ads?

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Jay’s Answer:

(Aside: What’s the “catch”? If you’re giving away the photoshoot and a print, how do you plan to make money? Selling other prints? Creating word-of-mouth? Or are you simply building your portfolio?)

It sounds like you’re really looking for a headline for an ad, rather than a tagline for your business. A couple of suggestions:

• Visit Our Studio For Your FREE Photo Session
• Smile For Your FREE Photo Session

I need your great mind to come up with a tag line for an educational summer program titled Quantum Leap. The program is offered for school aged children 11-17 that are in an accelerated curriculum. It is an enrichment program for students exceed in standard school curriculum and are currently placed in AP course work . Students will use creativity and team work to build and design, and discuss world events past and current and how outcomes may have been changed, These kids are known to be out of the box thinkers. There is no marketing for this as kids apply and are selected based upon grades, standard test scores, essays, and teacher recommendation.

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Jay’s Answer:

• Jump To The Head of the Class
• Travel Beyond Your Peers
• Short-Term Learning That’ll Last a Lifetime

I work for an aerospace company. We do spacecraft parts and airplane parts distribution, and service for airplane. I am one of the individuals who have been chosen to create a corporate wellness program and we need a title for this. Any suggestions for something catchy that can be tied into our business?

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Jay’s Answer:

• Top Flight Wellness
• Level 30 Wellness
• Take Off With Wellness

I am a dietitian holding a talk on Super Foods to the community. Need a catchy title for us to advertise the talk. Needs to be something to draw people there. Super foods would be healthy and full of vitamins, minerals, and antioxidants.

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Jay’s Answer:

• Eat Better. Get Better.
• Can Food Help Your Body Heal?