I am looking for help on a catchy name for a web site that would sell a wide variety of merchandise. thank you

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Jay’s Answer: Since you’re selling a wide variety of merchandise to a wide variety of people, and you want to attract all these people to your collection – you’ve got a big problem. You can pick a name that’s “catchy” but doesn’t mean anything to anyone, so you’ll have to spend time & money describing what it is you sell (and to whom). Or, you can pick a descriptive name that reflects what you sell, but unless you narrow things down, by hoping to sell “everything to everyone” you’re likely to sell “nothing to no one”.

First, focus on who exactly you’re trying to sell to. How old are they? Where are they located? Gender? Spending habits? Where else they shop.

Next, focus on what they’re likely to want to by from YOU that they can’t find elsewhere (or can’t find as easily).

Finally, once you better have a grip on this, you can focus on a name / tagline / website. Otherwise, you’re likely to spend a lot of time & money and be very disappointed.

My company (which is an umbrella company for 92 companies that provide specialty printing and direct marketing solutions) is exhibiting at the upcoming DMA show for the first time branded as “XYZ Company.” This will be our first big splash in the national marketplace where we are not going as 10 or 12 separate entities, rather a single company offering multiple unique, customizable business and marketing solutions.

Like I said, we are playing off of the word YOU in our creative design elements, with customizable Y-O-U’s. And phrases like “Find your Uniqueness” and “Be Unique. Be You” and “Uniquely You” keep bouncing around.

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Jay’s Answer: My first reaction is your message isn’t unique. Dig deeper – why are the benefits to your “multiple unique, customizable business and marketing solutions”? Focus on why a prospective client would care about your offering – that’s more interesting to them.

We will combine the elegance of a spa with the therapeutic effectiveness of an injury clinic making our business the perfect option for those that live healthy and stay active.

When all said and done we would like our name/image to be recognized as having an innovated spa/clinic concept. Were not going to have a meditative theme like many spas or the feel of many doctors offices. We want to attract those that live healthy and stay active.

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Jay’s Answer:

• Mobility: A Massage Clinic
• Pain Vacation: Therapeutic Massage Clinic
• Rejuv: Therapeutic Massage Spa

My wife has been a Real Estate broker for some time and now I am joining her in the business. We are trying to come up with a theme/brand and tag line/slogan for us.

Our last name is Harry. Thank you for your time and assistance!

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Jay’s Answer:

Sun & Ski Tahoe Realty:
Specializing in Lakeside Resort Properties

Sun & Ski Tahoe Realty:
Live Simpler. Live Better. Live Here.

We are creating a corporate training program around financial acumen and need a catchy name. It is geared towards employees at all levels within our corporate office and will provide them with the basics of understanding our financial statements – balance sheets, income statements, etc. Employees will also learn how they can affect our financial metrics, which can impact their annual bonus payouts.

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Jay’s Answer:

• The Better Bottom Line
• Making Financial $en$e

I need help with a tagline for our new business. We are combining two businesses into one: One selling children’s shoes and classic items, the other selling educational materials and curriculum for families and teachers. The store is called Classic Kids. We need a tagline and had thought of “Helping kids grow from head to toe”- but we aren’t really “helping” them and it seems wrong. But, how do we capture the two unique angles of our store in a tagline?

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Jay’s Answer: If you would’ve asked me what I thought about combining these two businesses under one roof, I’d strongly advise against doing it. The problem you’d face is that you’re trying to sell different things to different audiences. That means that your message is either too generic (to encompass the range) or too limited (missing on the other half of your business). Teachers aren’t interested in buying educational information from a shoe store, etc. People in general don’t go looking for things in a variety store – it’s fun to look, but hard to find what you need unless you have some expert helpers. People do go looking in stores that specialize in a product or service.

No doubt you had a good reason to want to combine the two businesses, so the best I can suggest is using “Classic Kids” as an umbrella name, and creating two brands underneath it. For example: Little Feet (a division of Classic Kids) and Classically Smart (a division of Classic Kids).

A tagline that hopes to span these diverse needs will no doubt feel like an artificial stretch, and therefore won’t help to clarify what exactly you’re selling to whom.

We in search of a simple catchy tag line for our company (bfmetalcorp.com). We construct pre-fabricated modular steel buildings made from galvanized iron coils. Compared to a  conventional construction our company can build it in days.

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Jay’s Answer: Based on the information you provided, here are a couple of suggestions:

• Shipping Prefab Steel Buildings Worldwide Since 1968
• Phllippines’ Most Automated Steel Fabricator