Category Archives: Names + Taglines

Naming Our Party/Event Company

Names + Taglines, Starting Out

We are a group of recent Hotel & Restuarant Management graduates (there are 6 of us) who have a strong culinary background and are in the process of starting a catering company. As a niche we are going to focus on children and pre-teen parties and events, but we are also going to do other events (baby showers, bridal showers, etc).  We are going to be located in the DC/PG County area. We are focusing on the food component not the party experience.

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Jay’s Answer: The average children’s and pre-teen party probably isn’t going to hire a company to prepare food, unless you’re focused on a specific niche (whether that be food allergies, foodies, etc).

Perhaps you can tell the story of who’s going to need you, when, why they couldn’t create the food themselves, how much they’d pay for your services, etc.

Tagline For An Online Mortgage Company

Names + Taglines

I need help on a tagline for our online mortgage company (NoLoanOfficer.com)?

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Jay’s Answer: Based on looking at your website, here are some off-the-top ideas to consider:

  • Pick The Best Loan For You
  • Customized Loans: 1, 2, 3
  • Save More On Your Loan
  • Who Knows More About Your Needs Than You?

NYC Dog Rescue Organization

Names + Taglines, Starting Out

I’m looking for a unique name for a NYC dog rescue I want to start. There are a lot of small dog/cat rescues in NYC and they have all the cute names with tails and paws and claws in it. I would like it to be memorable and to make a decent logo for t shirts etc.

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Jay’s Answer:

  • NYC Dog Rescue
  • NYC Dogs 911
  • maNYCanines Rescue

Name My Life Coaching Business

Names + Taglines, Starting Out

My business name is Verity Dunamis – a Life Coaching and Motivational Speaking Business focusing mainly on all types of business however there has been cross pollination of clients.

My dilemma is that the name Life Coach doesn’t sell. The market is saturated with Life Coaches with some leaving a bad taste with clients. Virtually no response from clients when using the term – I am a Life Coach.

My train of thought is have Life Coaching as one of my many tools in my toolbox to empower people and to find an alternative, funky, energetic umbrella name so that the clients can feel non threatened. I will be able to at least have one foot in the door to sell my products.

My business tagline is: “Power in the Truth that sets You Free”. Suggestions given are: “Life Transforming Specialist”, “Life Enrichment Specialist (too formal)” and “Goal Setting Specialist (good but includes only part of the Coaching Process)”. If possible I would like to keep the word “Specialist” at the end as it is more defining to my target audience.

In the same process, Motivational Speaker is also weak to sell. I need a name where I can not only talk about how to empower people but I have the tools to show how.

eg: Life Enrichment Specialist or Life Enrichment Speaker

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Jay’s Answer: Business people aren’t looking for life coaches – they’re looking for executive coaches. While the work a life coach does is virtually identical to an “executive coach”, the language used is different, and the focus is more on business than life-balance.

People think of motivational speakers for keynote or annual company meetings. You’d market yourself as a motivational speaker to the HR department. You’d market yourself as an executive coach to the C-level.

But before you do either, make sure you have in your portfolio some case studies of businesses you’ve helped and the ROI of your work. That’ll show you’re not just a “life coach” masquerading in “executive coach” clothing.

As for names, consider simply building on your name: Verity Dunamis, Executive Coach (or Professional Executive Coach)

Student/Salon Marketing

Names + Taglines

hi i need tag line for my salon marketing. i need it for marketing van. our van will stand at colleges and a person will make few students play game and those u win will get a free makeover in 15 min in that van. so i want a tag line for that purpose like : win and get yourself more beautiful. I have lo’real salon and i need customers for that so for that purpose we decided to start salon on wheels for marketing.

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Jay’s Answer: You’re not looking for a tagline – you’re looking for a headline – something to tell people to take action (for example, a headline for an article encourages people to keep reading).

Your business isn’t really to give away 15 minute makeovers to lucky students – it’s to sell some service or product (your salon). So ultimate you’re really selling a free taste of your salon “experience”. What services are you doing in the van? What services are you doing in the salon? Why should someone trust you for 15 minutes (even for free)? Why should someone pay for your services or products?

You’re on the right track – the goal of going to a salon isn’t to have your hair done or your nails done – it’s to feel more beautiful, and hopefully look more beautiful to feel more attractive (either to others or to oneself). But you need to combine winning something for free with the desire to travel to your salon in your headline.

  • The L’Oréal Salon Experience
  • L’Oréal Makeovers On The Road

Breast Cancer Research Benefit Event Name?

Names + Taglines

What would a catchy name be for my event involving a photo shoot with exotic cars and gals from the team dressed in fun outfits in a great location. The money raised through attending the event, sales of raffle tickets etc goes to Breast Cancer Research? Besides the photo shoot which includes my team member dressed up in boas, tiaras etc and her stilettos posed by her car, there will be raffles for prizes entertainment and food and beverage.Press coverage It will be open to women on the team and others who will read about the event through emails and posters placed in stores. This event is the lead in to the final High Heel Hike on our main street.

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Jay’s Answer:

  • High Heeled Fun Day
  • Vroom, Vroom

Special Event Rental Slogan?

Names + Taglines

We have a special event rental and florist business. Our t-shirts lettering will be modern(lowercase letters) modern and simple.
jennaffairs (name of our company) on the front. we rent candelabras,wedding equipment,furniture for parties, and make flower arrangements for weddings and galas. We need 3 words or slogan either to describe our chic style and/or service

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Jay’s Answer:

  • events made easy
  • events so chic

Name My New Indian Water Company

Names + Taglines

I’m urgent looking for a company name and brand name for my new company as water filter which is going to based in Bangalore. The company sells product like water purifiers. The products is from manufacturer and will put our own brand on the filter. I would like to have a brand name that creative and customer easy to remember.

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Jay’s Answer:

  • IndiaWater
  • India Pure Water

Tagline For Cake Business

Names + Taglines

Hi, I am looking for any ideas for taglines for my cake decorating business that I’m setting up. I will mainly be doing cupcakes but other cakes too. Company name will be ‘Array of Cakes’. Cakes will be homemade and fresh on delivery. I would love something punchy and fun and a line that will grab attention. I just can’t seem to come up with that I think, that’s the one! I will be making flyers and posters for when I launch and also want something grabbing at the top to entice people to find out more.

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Jay’s Answer:

  • Custom Cakes That Get Oohs and Aahs
  • One Bite And You’ll Be Sold
  • So Good…No Crumbs Left Behind

Name For A Food Company

Names + Taglines

I want a nice modern name for my wheat flour manufacturing company ( Roller Flour Mill ).
I am Starting a new company at a new place. my earlier company is different state & some how i dont like its name its with my city name eg. abcd Roller flour Mills Limited. I want a single word name i.e “Single word Roller” Flour Mills Pvt Ltd. We Manufacture Whole Wheat Flour, All Purpose Flour , Semolina & Bran

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Jay’s Answer:

  • Grindstone (if you’re doing stone-ground)
  • Healthy
  • Vibrant
  • Energetic