We have a company – All Media Makeup – we are professional airbrush media makeup artists. We are branching out to include weddings and are looking for a catchy tag line for our brochures etc. We are targeting high dollar, classy clientele. We are trying to stress how important beautiful makeup is. You spend thousands of dollars on a wedding, and your look is one of the most important details to tend to.
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Jay’s Answer:
I am starting up my own event/wedding planning business. I would like the tagline to reflect the fact that I have the resources to create eco-friendly events but at the same time not draw any non-eco clients away. The name of the business is Mulberry Events.
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Jay’s Answer: You’re trying to do too much in too little space. Let me explain.
First, wedding planning isn’t the same as event planning from a client’s perspective (from your perspective, an event is an event…). When I think of event planning, I think more corporate events than a simple party. A business client has different needs than a bride/groom.
Secondly, either you specialize in eco-friendly events or you don’t. While eco-friendly is a concern for many people, it’s not a primary benefit they care about. They want a great party. Great food. Great music. No headaches. At a great price. Oh, and it’s eco-friendly? Bonus points. It may well be the niche you go after to differentiate yourself from the other planners. The problem you may have is in perception: If the event is eco-friendly, is it less fun? Less tasty food? Less spectacular?
Here are a couple of ideas to get you thinking:
We are redesigning our website and brochures and our old tagline (Home away from home) is so outdated and overused and I really need to come up with a new one.
Location: St. Lawrence Gap, Barbados
Best selling points: amazing view, outstanding service, numerous bars, restaurants and nightclubs within walking distance. Studios and suites all oceanfront
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Jay’s Answer:
Need a tagline or slogan for next years calendar for www.datelinecargo.com
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Jay’s Answer: Here are some ideas to play with:
Photo by disco | modjo
We’ve all been to a party where we remember someone’s face, but not their name. Or their name, but not their “story”. Or their “story” but not what they look like. We even have language for it (“good with faces”, etc.)
So why is it that when we launch a business we’re so focused on the perfect business name? Or the perfect tagline? The goal of any name, phrase, or image is to be remembered (when the time is right by the prospect). We forget that not everyone remembers what we tell them. To usual way to help them remember (in business) is with emails, advertisements, direct mail, etc. That’s somewhat useful, since people are barraged with information daily, and reminding people keeps you “top of mind”.
Consider that a business’ image is much like a person’s image. Both have names. Both live somewhere. Both have stories about themselves. Instead of a face, a business has a logo. Therefore, the next time you create a marketing effort, ensure that you are tickling all your prospects’ brain cells: visual (logo), logical (name), and context (stories). If you want to tickle more brain cells, engage more senses: smell (like Abercrombie’s stores), hearing (a jingle), or even touch/taste (something tangible). That’s why the best marketing engages the brain’s ability to recall not just facts but sensory memory (“The sound of a light rain on an autumn night” or “The first bite of an imported dark chocolate bar” or “The new car smell”).
I’m needing some help developing a tagline/slogan for the recruitment agency that I’ve owned for 13 years. We are revamping our logo and would like to add a tagline …something catchy and fresh but appropriate as well. BioMed Search Group is the agency and as the name implies, we recruit for biotech, medical device and pharmaceutical companies. Our forte is sales, management and marketing positions and the focus of a tagline needs to be the client companies who pay for our services. We want to convey to our customers that they can count on us to do a great job in understanding their business/needs and then in the most professional and timely manner bring them the exact talent they are looking for. I have been trying to wrap my brain around this task and have come up with a couple fairly lame ones … A hire power! and …where opportunity meets its match! Neither are great or very inspired. I’m looking for some ideas or creative inspiration. Thanks
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Jay’s Answer: You’re right – the ideas you have so far aren’t very inspired. The key to a great tagline is conveying a key benefit to your target market in just a few words.
Here are some ideas to try on:
The event planning business is called “Little Lamb Events”. We specialize in creating themed events with character hostesses (e.g. princess parties) and we do everything from planning, managing the details and party activities to cleanup. The company name indicates we have children celebrations so I’m looking for a tagline that is simple but also captures the essence of the company. Buzz words for the company are: imagination, memories, creative, unique, sophisticated, celebrations, planning.
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Jay’s Answer:
I’m rebranding a bakery which is ran as a community owned business – focus on the authentic, non pretencious, homemade nature of the product. Need a compelling tagline .
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Jay’s Answer:
My company sell equipments to labs. Now I’m working on a marketing promotion for our service contract/plan, which offer Preventive Maintenance Service with Service Calls (to service their equipment
when it’s down)and Training Sessions for customers. This package is discounted to attract new customers.
I’m thinking of a tagline/slogan for this promotion. I’ve a few ideas, but they does not focus and include all 3 points i wants:
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Jay’s Answer: I think you’re looking for a headline, not a tagline. A tagline is for supporting a company’s name, while a headline is for introducing one or more paragraphs of copy. Also, taglines are generally no more than 7 words. Headlines have no such restriction.
Here are some ideas to get you started:
I have just started this company and now I am stuck for Tagline. Emerginc is a one point stop for all the franchisor, franchisee and business entities looking for successful marketing strategies and conception of new ideas. We specialize in Franchise Consultancy, Marketing and PR for small companies, Help launch new ideas.
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Jay’s Answer: The first problem you have is that you’re trying to use a single tagline to appeal to 3 different groups: franchisor, franchisee, and business entities. Each of these groups no doubt has different reasons for working with you. You can create a generic tagline that would encompass all 3, or create a more targeted tagline just for one of the groups.
A tagline also needs to describe a single (hopefully, unique and desired) benefit you provide. You’ve described your menu of offerings, but that’s not what a tagline is about. It’s about identifying a problem/result that your target market cares about.
Here are some ideas to get you thinking: