Category Archives: Names + Taglines

A Tagline For An Interior Designer?

I currently work in commercial interior design, branching out to residential design on my own, home staging and seasonal decor for homes…looking for a great tagline. I’ve seen enchanted homes, every house has a story to tell. I’ve come up with nothing creative.

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Jay’s Answer: Taglines should focus on a clear benefit you offer your clients. You’re right – “enchanted homes” and “every house has a story to tell” says nothing about your service.

To find a tagline, you need to identify something special about your service. Something that others can’t do (or as well) as you, and that matters deeply to your prospective clients.

Here are some ideas to play with:

  • Make Your Home A Pleasure To Live In
  • Fall In Love With Your Home Again
  • Love To Live In Your Home?
  • Does Your Home Feel Like Home?

Taglines For A Small Business?

I’m starting a small business -the products are jeweled/beaded bookmarks, fabric purse organizers and little girl hair bows. They will be sold in hair salons, book stores, antique shops and boutiques. We need a name for the business and any other marketing ideas.

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Jay’s Answer: Here are some names to play with:

  • A Little Bit Of Beauty
  • Small Indulgences
  • Feel The Love
  • SpiritJewels (rhyming with: spirituals)
  • Womanize
  • Beauty Flash

A Tagline For a Modular Home Builder?

I’m a general contractor that sells and completes the build of modular homes, multi-family dwelling and commercial buildings. I also do remodels. I use just a family name for business, so I would like a catchy tagline. My business name is GJ Fletcher Construction, Inc.

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Jay’s Answer:

  • Creating Dream Homes (Buildings)
  • The Smarter Way To Build
  • Homes With An Appreciable Difference

A New Name For A Florist?

I have had this name for 10+yrs (flowers by jennifer). We are now doing 90% floral arrangements for special events and party rentals. By listening to my name it just says one thing. However I want something unique and catchy.

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Jay’s Answer: I’m not sure if you’re thinking of changing your name or adding a tagline.

In general, if your name is recognized, your business is growing, and there’s no negative to the name (i.e., you had bad PR) I don’t suggest changing your name at all. You’ve spent the last 10+ years educating people about you, your business, and how you can help them.

Perhaps you don’t need a new name, but you need another name – a name that better describes your current business customer service. In this case, you could branch out subtly (Special Events by Jennifer, Parties by Jennifer, etc.), building on your “Jennifer” name recognition. Or, you could take your current tagline (“Making Your Celebration A Unique Affair”) and turn that into your new name: Unique Affairs, Celebrations, Affairs In The Making, etc.

But maybe you really want something totally new, unconnected to your existing business at all. In that case, the sky’s the limit: Affair-y Princess, Floribunda, Fwowers, Flowertastic, etc. The trick in this case is that the name needs to resonate with your target market (location, demographic, and even competition) as well as reflect your values/spirit.

A Tagline For Mobile Imaging?

We are looking for a catchy tag line for a medical mobile imaging business. We go to doctor’s offices, nursing homes and small hospitals and provide ultrasound and imaging services for their patients. Convenient for the doctors and patients.

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Jay’s Answer: Here are some ideas to get you thinking:

  • Testing Convenience For Your Patients
  • Imagine No More Waiting.
  • Bring Imaging Service In-House
  • Get Results Quicker. Fast and Easy.

A Tagline For An Online Women’s Store?

I just opened an online women’s store (shopinyourpajamas.net). I’m still working on putting more products in the online store. To give you an idea, I’m featuring, very nice, products and products that women want. I will also be putting nice pajamas, spa stuff, a few accessories (designer sun glasses), the very much sought after wrinkle cream (and all these products are the best of the best)..meaning, these are the products that REALLY work. I’ve set up the store so that women, can go to this one store and basically find what they want for their face, body, spa, unique items, etc., and know that they don’t have to worry if it works or not… I’ve done major research and have gotten many polls and ratings on the eye creams, the skin care and even the fragrances I have…So, I’d like a catching TAG line for my online store.

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Jay’s Answer: Congratulations on your new website/store.

Based on your target market/concept, here are some taglines to play with:

  • (Cozily) Find The Best Merchandise
  • Have More Time For Yourself
  • Relax. We’ve Found The Best Products.
  • Who Knew Shopping Could Be So Easy?

Name my English Teaching Center

I’m thinking of putting up a small English center here in the Philippines. The English center is owned by a Korean, I have been hired to do some changes, since the mushrooming of competitors extremely affected his business. I want to focus on being known as a center for teens and adults wanting to take either IELTS,or TOEFL/TOEIC. Our building location is a good one, it’s across a recreation center.. so it’s very crucial that I market it the right way. There are already existing clients, so it’s really up me whether they would continue or change schools because of the new program.

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Jay’s Answer: As you probably already know, to market something the right way means that you’re providing the right solution, to their crucial problem, at a price that’s less than solving the problem is worth it to them. It’s more than words – it’s a full strategy.

Based on the information you provided, here are some name ideas to play with:

  • English Spoken Here
  • English Language Academy
  • English Certification Center

A Mother/Daughter Business Slogan?

My daughter and I are are beginning a joint business venture. We will be a team working within the structure of a small mortgage loan company entitled First Midwest Mortgage. My daughter will be providing loans and origination and I will assist her and provide financial counseling/coaching to clients. I am a professional counselor by trade. Marketing suggestions, slogan ideas and design ideas for our business card would be helpful.

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Jay’s Answer:

  • Not Just Loans. Financial Wisdom.
  • The Smarter Way To Borrow Money.

A Tagline For A Residential Home Community In India?

What is the best tagline for our new residential project we are constructing. We named it Mantri – Vantage (in India). Theme is having homes in the best IT Hub (Location) with affordable costs.

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Jay’s Answer: The “best tagline” is one that your prospective customers relate to. Given the limited information you provided, here are some ideas:

  • Affordably Central
  • The Best Location. At The Best Price.
  • Live To Your Full Advantage