Category Archives: Names + Taglines

Headlines For New Lingerie Line?

Names + Taglines, Products

I am the owner of a new lingerie line, and am trying to create some clever and sophisticated, yet edgy slogan for an ecard campagin directed to my buyers…..any ideas? My lingerie collection targets an affluent consumer. We sell at high-end boutiques, and better department stores. Our niche is that we incorporate great printed fabrics into our line, where most other lingerie available out there is in solids. The three key words we used to define ourselves are rich, feminine, and distinctive, with an empahsis on distinctive. Many of the prints we use are exclusively devleoped for us.

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Jay’s Answer:

  • Your Prints Has Arrived
  • Wear Your Prints Out

What To Name My Mortage Broker Newsletter?

Branding, Names + Taglines, Services, Starting Out

I am designing a newsletter for real estate agents I want to work with. I am a mortgage broker and this letter will go out once a month, free, and be full of the latest up to date changing rules and guidelines for mortgage lending. Agents need to know this as it impacts their customers. Other competing brokers don’t always keep up with the rules nor bother to inform the agents. I see a chance to set myself apart. My first newsletter will tell about me and my credentials and include a photo; it will be in a newspaper format, with a header and columns and plenty of white space to make it easy to read. I will promise monthly mailings of the latest changes. This is a chance to brand myself as well…and I just cannot find the “perfect” name.

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Jay’s Answer: I’d suggest also a link in the newsletter back to your website and/or RSS feed to get any important changes that real estate agents need to know immediately.

  • Real Lending News
  • Lend Me Your Ear
  • The Real Estate Lending Advantage

Headline For a Eco-Friendly Printer?

Names + Taglines

I have to create an ad for our fair trade, green retail shop in San Francisco, which now is also doing digital printing on recycled paper in just one day! We are printing business cards, letterheads, fliers, posters, postcards, note cards…. everything on recycled paper.
You go to the store, give your file to the customer representative and she prints it for you the same day.

I know there are two different markets: one is retail and the other one is printing.

Could you please help me creating an original tag line – short and catchy?

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Jay’s Answer:

  • We Print In All Colors Of Green.
  • Black and White and Green Printing.

Tagline For an Event Planner?

Names + Taglines

I am a DC based wedding/event planner. I am the owner of Milestones Weddings and Events. I really enjoy what I do. I plan all types of events including memorials and funerals.

I have a special talent for making my events look like the client spent far more money than they did. I’m also known for being very creative and wowing my clients and their guest with things they havenever seen before.

I need your help with a tagline that is memorable and effective.

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Jay’s Answer: Here are some ideas to play with:

  • Wow! Never Cost So Little
  • Great Impressions For A Song
  • Impress Without Spending A Fortune
  • Great Memories Don’t Have To Cost A Lot

Tagline For Eco-Friendly, Vintage Fashion Goods?

Names + Taglines

I am beginning a new business named Glamour Puss Garments. I am offering one-of-a-kind clothing and jewelry items that I design and create from vintage and salvaged fabrics, fashions and materials. My designs are vintage inspired but definitely styled for today’s (and tomorrow’s) sense of fashion. My business is both eco-friendly, recycling and repurposing materials, and offers quality handcrafted items that are one-of-a-kind at a reasonable price. Styles range from Old Hollywood elegance to feminine and flirty to whimsically fun. The company logo is dramatic – black and hot pink and incorporates a retro cat image. I am stuck when trying to brainstorm a tagline, though. Any suggestions you could offer would be greatly appreciated.

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Jay’s Answer: Here are some taglines to get you thinking:

  • Show Your Vintage Uniqueness
  • What’s New Pussycat? Show Your Style.
  • You’re One of A Kind. So Are We.
  • Timeless Unique Handcrafted Fashion

Name/Tagline For a Diaper Cake Business?

eMarketing, Names + Taglines

My mother is starting her own diaper cake business and we were looking for a name that is not only unique but easily identifies her line of work. This started as a hobby but has turned into so much more. She will also have an website so the name would need to transcend to the web. Although diaper cakes will be her main product, there will also be towel cakes and other baby shower favors. We were thinking of “Caking Around” but only receive frowns in return when we throw the name out for family to critique. Any ideas? Also, is a tagline needed for this type of business.

Who specifically is she targeting? Her target is mainly baby shower hostesses, friends, pregnant women, and she’s also had a couple of businesses order from her to provide gifts for expectant clients.

Where are these people located? South Georgia/North Florida area; but hoping to expand with birth of a website

What makes her products better/different than anything else out there? Her “cakes” are hand-made when ordered, not pre-assembled waiting for a home. Each cake is unique. She consults with clients to make sure their individual needs are met and a picture of the cake is presented to make sure the cake turned out the exact way the client envisioned. If not, she starts fresh. Each cake includes a handwritten note.

How will she know what name is “it”? What type of name is she looking for? By the look on her face when I suggest names, I guess she will know the name is “it” when she hears it. She wants the name to convey how much time, attention, detail and love she puts into the diaper cakes so that her clients will be completely satisfied.She wants the clients to know that she specifically had them in mind while she was making the cake because she really does think of them throughout the entire process. She was thinking of including her last name “White” but that just seems to come out more as a description of the diaper cake instead of an owner’s name.

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Jay’s Answer: I didn’t know what a diaper cake was either until I looked online (it appears to be a cake welcoming a new birth).

I wouldn’t encourage her to use the word diaper in her business name – it’ll create the wrong connotation.

Here are some names to play with:

  • Tasty Expectations
  • Great Expectations Cakes
  • BabyCakes
  • Birthing A Great Cake
  • Pregnant With Cake

Tagline For Physical Therapy Training Program?

Names + Taglines

I need something snappy for a physical therapy training program. They give CEU credits for their seminars. I thought of “train with the best” “the credit you deserve” – so cliche!

They are well known in the industry, respected, have a lot of events around the US, a large DVD/CD product line … they need to be seen as THE #1 source of physical therapy training CEU’s and products.

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Jay’s Answer:

  • We Train You To Help Others
  • Exceed Your Client’s Expectations
  • Holistic Education Improves Your Whole Practice
  • Not Just Education…A New Perspective

A Tagline For A Cheerleading Gym?

Names + Taglines

We are looking for a tagline for our all star cheerleading gym. I was thinking of “Building Champions One Cheer At a Time”.

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Jay’s Answer: A tagline needs to appeal to your target audience. So, “Building Champions One Cheer At A Time” may work if you only communicate with cheerleaders who are looking for a boost. Otherwise, the tagline doesn’t work.

Some off-the-cuff suggestions:

  • Building Stronger Cheerleading Teams
  • The Gym Of Future Cheerleading Champions

A French/Italian Name For My Weddings Shop?

Names + Taglines, Services

I need a business (french or Italian) name for a wedding decorations shop. Needs to be delicate & fun?

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Jay’s Answer: I hope these help your naming process:

Wedding Decorations:

  • d?©corations de mariage (French)
  • decorazioni di cerimonia nuziale (Italian)

A Loving Wedding:

  • un mariage affectueux (French)
  • una cerimonia nuziale amorosa (Italian)

Wedding Impressions:

  • impressions de mariage (French)
  • impressioni di cerimonia nuziale (Italian)

Your Special Day:

  • votre jour sp?©cial (French)
  • il vostro giorno speciale (Italian)

A Tagline For Increasing Service Business Profits?

Names + Taglines

In addition to my greeting card marketing and video business card businesses, I am developing a consulting practice for service based businesses. I help businesses increase their profitability by teaching them strategies to improve client loyalty, increase repeat business and generate referrals.

I will just be using my name as the name of the practice so I need a tag line that tells people what I do and why they need it (what their results will be). I have developed a proprietary system that I am in the process of trademarking however the key items I want to get
across about my service and the system are:

  1. That’s it’s a turnkey solution and is easy to implement.
  2. It’s customizable for each co’s unique needs.
  3. Cost effective.

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Jay’s Answer: Here are some ideas to get you thinking:

  • The Simple System For Growing Your Business (“simple” = easy to implement, “system” = what you do, “growing your business” = benefit and customization)
  • Simple Steps To Boost Your Business (“simple steps” = easy, “boost business” = benefit)
  • The No-Brainer Way To Improve Your Bottom-Line (“no-brainer” = easy, “bottom-line” = benefit for business)
  • The Strategy For Increasing Your Profitability (“strategy” = big plan, “your profitability” = benefit)